It was a night filled with cultural celebration, thrilling entertainment and big wins at the 24th Pendoring Indigenous Advertising Awards. Copywriters, art directors, designers and industry experts gathered to celebrate creativity in SA’s indigenous languages.
TBWA/Hunt Lascaris were the big winners of the night, walking away with the Prestigious Umpetha Award for their hilarious The Real Cost of Being Zulu radio campaign for City Lodge Hotels. North-West University flexed their creative muscle once again this year, emerging as the overall student winner for Mengelmoes.
The line-up for the evening included seasoned TV host and radio presenter, Hulisani Ravele, who mesmerised the audience with her multilingual capabilities and charm, together with the hilarious knitted-jersey lover, Schalk Bezuidenhout.
Purpose, glamour, and nation-building!
“This year we saw dozens of standout entries, some taking a stand against big social issues. Xenophobia has increasingly been in the spotlight of late, and The Prayer by The Odd Number portrays the painful true experiences of African immigrants in the country for Brand South Africa.” Says organiser Eben Keun
“Viewers were moved by the intense emotions depicted in the advert – prompting them to see the humanity in others and to exercise compassion, tolerance, and acceptance. Sizwe’s Secret by Joe Public follows the life of Sizwe, a family and butcher in the Eastern cape who is fighting to provide for his family. As his story unfolds, we are reminded to be more discerning with our money and how we invest it.”
Visit https://www.pendoring.co.za/ for a full list of the Pendoring 2019 winners.