Cape Town-based jewellery, accessories and womenswear store, PUCHILIK recently released their latest collection titled Plenty. The word Plenty invokes the notion of abundance without excess- and this is exactly what Creative Director and jewellery designer, Katherine-Mary Pichulik and womenswear designer, Nadya von Stein wanted the recent collection to embody.
Continuing their journey with PICHULIK’s female protagonist, this 15th instalment of the South African design studio’s narrative, sees their heroine arrive at a new phase of worthiness, wonder, and abundance. She uncovers an oasis in the desert, a sacred sanctuary, carved by master sculptor, the wind. A celebration unfolds during the balmy summer’s day, culminating in a deepening of truth through a ceremony under the all-knowing sacred moon.
Each consecutive PICHULIK collection captures a different chapter in their heroine’s journey. An odyssey imbued with mythology, symbolism, and transformation. PICHULIK’s Fall Winter 2019 collection, entitled Harvest Moon, embodied the adventurous spirit of a young woman seeking self-expression. Their recent collection, Plenty, marks her transformation into a place of serenity and gratitude. It is about sharing one’s bounty with reverence and abundance. It is about mindfulness, accountability, and inclusivity.
PICHULIK is known for the music playlists that accompany the launch of each new collection. The Plenty playlist is drawn from the Brazilian artistic movement, Tropicalia, spawned by cultural and musical revolutionaries in the1960’s, led by iconic musicians, Caetano Veloso and Gilberto Gil, Tropicalia was a subversive movement, determined to resist the spread of right-wing nationalism, militarism, and oppression.
Today, Brazil’s multicultural community shares many similarities with South Africa, with both countries navigating a post-colonial landscape, ridden with systemic racism, under-resourced urban areas, crime, and violence, whilst at the same time bursting with creativity and innovation. Both countries present the stark and dynamic paradoxes of both ripening and rotting at the same time.
PICHULIK is an ethical jewellery, accessories and womenswear atelier based in Cape Town, South Africa. Rooted in Africa, and inspired by ancient traditions and cultures around the world, PICHULIK seeks to impart sacred feminine wisdom through its unique and intentional designs.
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