Boiler Room x Ballantine’s Scotch whiskey announced the global True Music Fund which will offer financial investment and one-on-one mentoring for independent programmers, artists, and creatives, with the goal to help local music communities thrive.
Promising to Take A Stand For True Music, the project is part of Ballantine’s longstanding commitment to push True Music scenes forward and to support artists, fans, crews and communities around the world.
Successful applicants of the Boiler Room x Ballantine’s True Music Fund will receive financial backing, as well as support from Boiler Room’s in-house programming team and industry network. From advice on producing new event formats, recommendations on promoting new club nights, how-to-program educational workshops and the investment to make it happen, the True Music Fund will support a series of local events to bring True Music communities to the forefront and help them thrive thereafter. The first project backed by Boiler Room x Ballantine’s True Music Fund will come to life in Spain in early 2020 and later visit South Africa.
For more information, including how to apply for the Boiler Room x Ballantine’s True Music Fund visit blrrm.tv/true-music-fund