DOPE Drinks Launches New ‘Text Your DOPE Dealer’ Campaign

Meet DOPE, a refreshingly light, natural-flavored sparkling drink and a dab of the highest quality CBD, now available in three delicious flavors – Pineapple, Grapefruit and Watermelon.

The DOPE Drinks founders – Andrew Davenport, the creative behind some of your favourite bands and brands, and Johannes Le Roux, a celebrated beverage entrepreneur, are here to bring CBD drinks to the masses.

Two years ago the pair set out to develop A New Kind of Unwind, they found a sweet spot in hydration, a hint of natural flavour and the magic of CBD. Since then, they have noticed not only a sharp rise in CBD infused products but how exclusively these products were being positioned, priced and marketed. Bored of the yoga-yuppie, ‘vanilla’ world that the CBD industry was leaning towards, the duo decided on DOPE, a celebration of happiness and fun. For everyone.

At the beginning of this month, DOPE CBD Drinks launched in Cape Town with a bold new Direct To Consumer campaign – “Text Your DOPE Dealer”. Leveraging the innovative capabilities of the WhatsApp Business platform, consumers can now order, pay and dispatch their DOPE Drinks in the time it takes to chat to your homie.

This approach not only leverages traditional ‘dope’ culture but cuts out the various middle men making it somewhat more challenging for a lot of us to taste the delicious benefits of DOPE CBD Drinks.

About CBD and the Health Benefits

CBD is an essential component of medical marijuana, it is derived directly from the hemp plant, which is a cousin of the marijuana plant. While CBD is a component of marijuana (one of hundreds), by itself it does not cause a “high.” CBD is commonly used to address anxiety and depression, and for patients who suffer through the misery of insomnia.

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