From Influencer to Fine Artist: Lulama Wolf On The Art Of Transition

Known for her unique and effortless fashion sense, Lulama ‘Wolf’ Mlambo is arguably one of the country’s most well-known bloggers and content creators. She often uses her social media pages to express her creative thoughts and artistic ways.

Image by Andile Buka

A scroll through her well-curated Instagram and Tumblr page reveal Mlambo’s amazing sense of style- leaving many feeling inspired to experiment with new looks. Her constant documentation of her life has allowed her to work with cool brands such as H&M, Adidas, and Poca Rabanne to name a few. As of late, we’ve seen much more than what she usually posts on the mentioned platforms. Lulama recently began exploring fine arts – revealing a more artistic side of herself.

Image Credit: @lulamawolf

Curious and excited to find out more about Lulama’s recent venture, we sit down with her to chat about all things art.

What has influenced your recent artistic venture?

Instinct influenced my need to share it publicly, I figured it was time. 

Is art something you’ve always been passionate about or is it an interest that you recently developed?

Art has always been an underlying key in everything I did prior to my decision to practice professionally. It was a gut feeling I eventually had to answer. 

I practiced art throughout primary and high school – and briefly in university. 

Who or what are some of your artistic influences?

Some of my artistic influences range from translating  African experiences across spaces and value to science and technique. It is a broad idea but it is where I pick up the world’s contradictions. 

Image Credit: @lulamawolf

What is your creative process like and where do you draw inspiration from?

My creative process is quite experimental at the moment, I like to take advantage of the fact that I am still practicing in this particular space. 

So I’ll come up with 3 different ways to create an idea. A pen and paper, oil pastels, scissors and cardboard and lastly paint on canvas, and at the end of it, I have variations of the same idea in different mediums. 

I draw my inspiration from my intentions, something non-negotiable, I find that I am constantly searching for that.

I also believe in opening myself up and being receptive to the possibility of something completely different aiding my process. 

What medium do you use and/or like?  

I’d like to settle with earth pigments and ceramics. 

Image Credit: @lulamawolf

How would you describe your style of art?

I think in the context of my concept-based work I describe my style as vernacular and dignified. 

Are you able to blend your artistic ways with the work you create/do for brands? If so, how?

I am focused on development at the moment and if a brand is willing to develop and understand what it is I’m working with, I can successfully blend the two. 

I have a few brands that have shown interest in my practice but I often have to explain how patient or considerate they will have to become when working with me. Sometimes I win sometimes I lose. 

Mlambo recently created the cover art for Muzi’s EP Stimela Segolide.

Image Credit: @lulamawolf

Follow her on IG and Tumblr.

Between 10 and 5