The Buyel’Ekhaya Artist Development Workshop is to be held on the 25th to the 26th of November 2019 at the Miriam Makeba Eastern Cape Audio Visual Centre (ECAVC) in East London. Award-winning artists Nathi and Nduduzo Makhathini will be two of the music industry experts presenting to up and coming musicians of the region.
The purpose of the two-day workshop is to empower and equip emerging artists with the tools and skills required to go out into the highly competitive music industry and establish themselves. Emerging artists attending the development workshop will also be given an opportunity to audition on the 26th of November for a place to perform on the Buyel’Ekhaya Emerging Artist Stage at this year’s Buyel’Ekhaya Music Festival on December 15th, 2019 at East Londons Buffalo Park Cricket Stadium. The festival line up features Nathi alongside Sho Madjozi, Zonke, Vusi Mahlasela, The Jaziel Brothers, Yanga Chief, Busiswa, Heavy K, Kabza De Small, and Bucie Smith.
The skills and knowledge transfer for emerging artists selected to perform at the music festival occurs through a coordinated and structured programme that brings them together with established industry practitioners. The young artists receive performance fees while also being exposed to a broader market and audience of over 20 000 Buyel’Ekhaya Music Festival goers.
Acclaimed jazz musician Nduduzo Makhathini is pleased to be involved; “part of what I’m passionate about as an artist is how my experiences over the years could possibly benefit the next generation of creatives. For this workshop, I’ll be sharing my personal journey, and using some moments as anecdotes that can be used by upcoming musicians and artists,” he says.
“Young aspiring artists keep the entertainment industry alive in the Eastern Cape during the year. Thus, we host the artist development programme to equip these very artists with the necessary skills to find success on the national and international stage. To date, we have featured Dumza Maswana, Berita and Msaki on our developmental stage and have seen them progress to greater heights,” says Nomahlubi Mazwai of Buyel’ Ekhaya.
The content of the two-day workshop will include talks and presentations from industry practitioners including:
- Nkosinathi Mankayi (Nathi): Award Winning Solo Artist
Topic: The Music Business – A Personal Case Study
- Ndudzo Makhathini: Award Winning Artist. Head of Music – University of Fort Hare
Topic: The Recording Industry, Publishing, and Management
- Sharif Baker: Artist Management and Production Specialist – Buyel’Ekhaya Pan African Festival
Topic: Stage etiquette and technical prowess
- Siphelele Sixaso: Former Group Head of Radio Marketing – SABC
Topic: Personal Brand Marketing
As well as a presentation by a representative of the National Arts Council.
DETAILS: ARTIST DEVELOPMENT WORKSHOP
Date: Monday, 25th – Tuesday, 26th November 2019
Time: 09h00 – 16h00
Venue: Miriam Makeba Eastern Cape Audio Visual Centre (ECAVC) Church Street, East London.
All those interested in participating to apply here.
Tickets for the Buyel’Ekhaya Music Festival are available at Shoprite, Checkers, and Computicket for R250.