Nike recently released a short film titled ‘The Birth Place of Dreams’ which tells the story of athlete and running coach Caster Semenya.
The short film ( directed by Lebogang Rasethaba) opens with Caster’s voice saying “all dreams come from here, they come from the dust. You dream it, then you do it.”
She goes on to chart her life story – from living in the dusty streets of Ga- Masehlong, Limpopo, to where she is now.
“I knew from age five that I was different from other kids. At home, my sister would tell me I look like a boy, I’d say I know I look like a boy, so what?” she says.
“There are a lot of kids who look up to me, I moved from the rural areas to the international stage. I have to share my story with them.”
Caster has a running club in Pretoria and Soweto, which develops young athletes. To date, the club has over 60 young aspiring athletes competing in running competitions all over South Africa.
Through the film, we get to see Caster’s passion to instill a sense of belonging, family, and inspiration to the next generation of athletes.
Watch the short film here:
Advertising Agency – Futura
Executive Creative Director – Gustav Greffrath
Account Director – Bianca Vermaak
Production Company – Arcade Content
Director – Lebogang Rasethaba
Producer – Julia Schnurr
Managing Director – Colin Howard
Production Manager – Laura Maria d’Amore
Director of Photography – Thomas Pretorius
Focus Puller – Kelebogile Mokanyane
Location Manager – Lincorn Mkhabela
DIT/VT – Londi Khambule
Location Sound – Nokufika Mdanda
Drone Operator – Miriam Van Zyl
Editor – William Kalmer at Postmodern Studios
Colourist – Craig Simonetti
Final Mix – Audio Militia
Chaperones – Stephen Masegela and Thuli Baloyi