Nike Celebrates Caster Semenya in New Short Film ‘The Birth Place of Dreams’

Nike recently released a short film titled ‘The Birth Place of Dreams’ which tells the story of athlete and running coach Caster Semenya.

The short film ( directed by Lebogang Rasethaba) opens with Caster’s voice saying “all dreams come from here, they come from the dust. You dream it, then you do it.”

She goes on to chart her life story – from living in the dusty streets of Ga- Masehlong, Limpopo, to where she is now.

Image Credit: YouTube

“I knew from age five that I was different from other kids. At home, my sister would tell me I look like a boy, I’d say I know I look like a boy, so what?” she says.

“There are a lot of kids who look up to me, I moved from the rural areas to the international stage. I have to share my story with them.”

Caster has a running club in Pretoria and Soweto, which develops young athletes. To date, the club has over 60 young aspiring athletes competing in running competitions all over South Africa.

Through the film, we get to see Caster’s passion to instill a sense of belonging, family, and inspiration to the next generation of athletes.

Watch the short film here:


Advertising Agency – Futura

Executive Creative Director – Gustav Greffrath 

Account Director – Bianca Vermaak

Production Company – Arcade Content

Director – Lebogang Rasethaba

Producer – Julia Schnurr

Managing Director – Colin Howard

Production Manager – Laura Maria d’Amore

Director of Photography – Thomas Pretorius

Focus Puller – Kelebogile Mokanyane

Location Manager – Lincorn Mkhabela

DIT/VT – Londi Khambule 

Location Sound – Nokufika Mdanda

Drone Operator – Miriam Van Zyl 

Editor – William Kalmer at Postmodern Studios

Colourist – Craig Simonetti

Final Mix – Audio Militia 

Chaperones – Stephen Masegela and Thuli Baloyi 

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