First Year Villioti Fashion Institute Student, Aimee Foord Wins the Elegance Untamed Design Challenge

It sure was a night to remember for Aimee Foord, first-year student at Villioti Fashion Institute and, as of 18 November 2019, the winner of the Elegance Untamed Award and R10000, sponsored by Wild Africa Cream.

But first, let’s rewind. For the last couple of months, the Villioti Fashion Institute 1st, 2nd and 3rd year students have been working away at their year’s final projects. Open to all Villioti Fashion Institute students, the Elegance Untamed Design Challenge is an annual design competition hosted by Villioti Fashion Institute and sponsored by the South African cream liqueur brand, Wild Africa Cream.

The challenge’s requirements read as follows: To design a conceptual, fashion-forward and gender-fluid look and it must embody Wild Africa Cream’s ethos and brand identity. Only 12 finalists were chosen to showcase their looks on the runway the night of the Wild Africa Cream X Villioti Fashion Institute Fashion Show.

After many late nights and early mornings, the highly anticipated night arrived. The Hilton Hotel in Sandton served as a cosmopolitan backdrop for this glamourous event, overflowing with youthful talent. On arrival, a star-studded red carpet led you inside where you were kindly greeted with a luxurious Wild Africa Cream cocktail. Surrounded by the likes of Unathi, Nicole Da Silva, Pearl Thusi, Felize Mkhize, Mark Stent, Glamour Magazine Editor-in-Chief, Asanda Sizani and Edith Venter, you could not help but be moved by the vibe of it all.

The extremely talented 1st year students opened the runway and was soon followed by the 2nd year students’ showcase. Wild Africa Cream’s Elegance Untamed Design Challenge was introduced, and the 12 finalists’ showcase followed. The Villioti Fashion Institute’s 3rd year degree and diploma collections were showcased as the room buzzed with speculations over which lucky finalist was going to walk away with the Elegance Untamed Award and R10 000 cash for their Wild Africa Cream-inspired designs.

In the end, it was the dramatically swooping black dress created by Aimee Foord that struck the runway onlookers and left them instantly in love. Whether it was the black liquorice lacquer look, the bodice accents of leopards print or the meticulously crafted, hand-embroidered leopard heads on the skirt, she took fashion design for the first years to a whole new level.

Congratulations Aimee Foord and a big thank you to Wild Africa Cream, Villioti Fashion Institute and Hilton Sandton for giving the youth of today a platform to express themselves and their creativity. What a night it was. A true celebration of South Africa’s fashion-forward future.

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