Lulalend, South Africa’s first online provider of short-term funding, is partnering with small businesses to help them achieve business growth. Finally, South African entrepreneurs have a trusted friend in business, solving cash flow problems that allow them to get back to what they do best.
Being proudly South African, the company understands the unique challenges that face local SMEs. They say ‘yes’ more than banks do, and believe in supporting the growth of local businesses via a more personal relationship that’s built on trust.
In November 2019, Lulalend launched a new marketing strategy and campaign developed in partnership with Tag8, as marketing consultancy focused on growth in the fin-tech industry.
Based on the unique positioning, “Friends in Funding”, the campaign’s easy-to-understand tone drove home the fact that Lulalend is an admin-free, quick and easy way to access funding.
“We enjoy working with brands that share like-minded beliefs and being involved in projects that solve real problems and make social and lasting differences. This campaign was based on the insight that being an SME in South Africa can be stressful and lonely. What SME’s need most is a trusted friend in business and Lulalend offers exactly that. We brought this to life using a high five mnemonic and as a modern handshake to emphasise the supportive, colloquial nature of the relationship.” says Andrew Franks, Tag8’s Creative Director.
With a refreshed strategy, the integrated campaign combined a strong digital focus. Videos, radio, and strategically placed digital media positioning Lulalend as South Africa’s new BFF – Best Friend in Funding.
The campaign also has an exciting call to action. Apply for up to R1.5m in funding and stand a chance to win R500 000 for your business.
Watch their video here: