Good Good Bets Against Fast Fashion With New SS20 Collection

Recent travels inspired Good Good Good founder Daniel Sher to base the latest collection around a growing desire to reduce the brand’s carbon footprint.

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The Good Good Good SS20 collection, which debuts at SA Menswear Week, comprises tried and trusted shapes refined over five years of radical experimentation. The final, considered selection features outfits made exclusively from three textile houses all notable for their ethical processes and sustainability.

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“As a small business, we are aware of the dangers that climate change poses to the future of our planet. Therefore for SS20, our aim is to produce a collection that reduces our carbon footprint and the amount of waste that we produce,” said Daniel.

A visit to Bali’s largest all-natural dye workshop sparked a shift in Daniel’s mindset. Set deep within Gianyar’s rice fields, the Tarum Bali workshop produces only naturally dyed, hand-woven textiles. Daniel brought home various textiles from the dye-house, including fabric that he dyed himself while at the workshop.

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“The experience was enlightening and deeply inspiring. The use of Tarum’s fabric signals a stepping away for Good Good Good from the use of environmentally toxic chemically dyed fabrics,” said Daniel.

For a capsule within the SS20 collection, Daniel teamed up with Cape Town textile designer Benjamin Nivison, who produced a Woolmark approved 100% Merino wool tartan range woven in the Himalayan province of Himachal Pradesh in Northern India.

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Nivison collaborated with The Bhutti Weavers Cooperative Society, working with only sustainable practices to make woven woolen patterned fabrics that played on his family’s Scottish ancestry. The reimagined tartan designs used the azure blue of Cape Town’s oceans as a colour palette.

“By working with a small manufacturer such as Nivison, and steering away from mass fabric importers, we hope to reduce the carbon footprint attached to our imported fabrics,” says Daniel.

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Forming the third source for the show is fabric from a longtime collaborator, world-renowned South African heirloom textile mill Mungo. This time, however, all Good Good Good garments were made from discarded Mungo fabrics. 

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Instead of placing new orders with Mungo to produce new fabrics specifically for the collection, Daniel decided to work with existing, flawed fabrics that didn’t make it onto Mungo’s retail floor.

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“We found ways to cut around these flaws and in the process reduced the amount of waste that we are producing,” Daniel said.

For more information visit www.goodgoodgood.co.za

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