TIAAN NAGEL has returned to the world of fashion design with the opening of his flagship store in Hyde Park Corner, Johannesburg — a culmination of all his interests with a sharp focus on craft and handmade items. The store, located on the first floor of the iconic shopping hub, also launches the Remember You Are Summer 2019/2020 collection – a deeply personal look into the past, present, and future of the beloved Tiaan Nagel brand, with inspiration taken from the ceramics of South African Studio Pottery like Rorkes Drift, Esias Bosch, Andrew Walford, as well as poetry by Ntokozo Mbokazi.
“At almost 37 I feel like doing something that’s about quality that speaks to longevity and something that’s ultimately about a legacy,” Tiaan explains. “I don’t want to make it overly romantic, but everything is so commercial (and don’t get me wrong, I also want this to be financially sustainable in the future) but the objective is not only about that – and that’s a huge departure for fashion. To take the time and effort to produce something that’s going to last, and not something that its only objective is to sell. I needed to take my time to return to fashion so that I could do it right.”
For the store, the brand collaborated once again with interior-architectural studio Tonic Design to realize a space reminiscent of a collector’s apartment, which embraces unorthodox materials in a sophisticated context. “Retail these days is a challenging space to be in, as a designer, one needs to create spaces that really resonate with the customer and offers a unique experience,” Tonic Design’s Philippe van der Merwe says. “In designing the new store for Tiaan Nagel, we wanted in the simplest way to form an environment that allowed the clothes to take centre stage. We worked on Tiaan’s first store many years ago, and it’s really just wonderful that he is making clothes again,” van der Merwe added.
The Remember You Are collection is about progressive, investment pieces created in an effortless way. In form, the collection explores graphic silhouettes, and materially the collection pays gentle homage to rare, one-of-a-kind fabrics. Over the years, the designer has collected pieces from fabric mills that are no longer in business, or has the capacity to reproduce certain styles, and carefully pieced them back together. Natural yarns like silk and linen dyed by hand, or cotton and silk woven stripes in
muted tones created on a small loom, light-weight wools and retro silk crepes all form part of the Remember You Are collection.
About Tiaan Nagel
Founded in 2007, TIAAN NAGEL is a Johannesburg-based womenswear brand founded in 2007 by fashion designer Tiaan Nagel. The designer was born in South Africa in 1983 and graduated in 2004 from the progressive fashion program at LISOF after winning the prestigious Elle/LISOF scholarship during his final year at high school.
Whilst working on his prodigious first collection, the designer interned for South African designer Clive Rundle, and during this period established codes that define his idiosyncratic brand. Inspired by contemporary art and with great attention to craftsmanship and detail, Tiaan Nagel quickly developed from an emerging designer to an award-winning leader in the industry.
In 2008, the designer launched the first TIAAN NAGEL store, a boutique that reflects the brand’s unique signature of wearable luxury. During this period the designer also become the Creative Director for contemporary ladies brand, Marion and Lindie, consulted for two of the largest clothing retailers in Africa, became the Artistic Director for International e-retailer Kisua, launched the Sunday Times Fashion suite, the Edit and Edit Man and started his young family.
Later on – in his role as editor of various design titles, Nagel collaborated with local artists and designers on various projects, installations, and design initiatives. The designer has gained international press from authority titles like WSJ, Dazed and Confused, and The New York Times T magazine.
For more on the brand, visit tiaannagel.co.za
All images were supplied.