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Takealot Delivers Joy this Festive Season with Coconut Kelz

The festive season has fully kicked in and Takealot has returned with yet another lively ad campaign. For their ‘Delivering Joy this Festive Season’, the leading South African online store partnered up with satirical performer and comedian Coconut Kelz.

Coconut Kelz, best described as a young white woman trapped in a black woman’s body, is a character created by writer and comedian, Lesego Tlabi, who grew to fame after a series of her selfie-style videos took social media by storm.

The ‘Delivering Joy this Festive Season’ ad opens with Coconut Kelz by the poolside before sharing some shopping tips and list on Takealot.com. Kelz brings her classic alter-ego to the ad campaign which promotes the various advantages of purchasing all your festive needs online – as well as the joys of skipping the long queues in stores, avoiding the risk of shoplifters ‘Gebengus’ or being pickpocketed, and carrying heavy bags.

Watch the video here:

Credits:

Brand: Takealot.com

Chief Marketing Officer: Julie Anne-Walsh

Head of Brand and Communications: Karla Levick

Brand Manager: Tabitha van der Merwe

Advertising Agency: M&C Saatchi Abel

Executive Creative Director: Gordon Ray

Creative Director: Ntobeko Ximba

Copywriter: Marguerite Nel

Business Partner: Rachel Du Plessis

Account Director: Bronwyn Blackhurst

Producer: Sharon Martin

Production Company: Arcade Content

Director: Zandi Tisani

Managing Director: Colin Howard

Producer: Julia Schnurr

Production Manager: Marisa Bracher

Unit Manager: Cyprian Obase

1st Assistant Director: Bjorn Van Os

DoP: Rory O’Grady

Key Grip: Ryan Faber

Gaffer: Clint Stone

Sound: Alan Gerhardt

Art Director & Wardrobe Stylist: Wendy Fredriksson

Hair & Make Up: Lauren Smit

Editor: Joe de Ornelas @ Left Post Productions

Grade: Terry Simpson

Online: Ismaeel Williams



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