The festive season has fully kicked in and Takealot has returned with yet another lively ad campaign. For their ‘Delivering Joy this Festive Season’, the leading South African online store partnered up with satirical performer and comedian Coconut Kelz.
Coconut Kelz, best described as a young white woman trapped in a black woman’s body, is a character created by writer and comedian, Lesego Tlabi, who grew to fame after a series of her selfie-style videos took social media by storm.
The ‘Delivering Joy this Festive Season’ ad opens with Coconut Kelz by the poolside before sharing some shopping tips and list on Takealot.com. Kelz brings her classic alter-ego to the ad campaign which promotes the various advantages of purchasing all your festive needs online – as well as the joys of skipping the long queues in stores, avoiding the risk of shoplifters ‘Gebengus’ or being pickpocketed, and carrying heavy bags.
Watch the video here:
Credits:
Brand: Takealot.com
Chief Marketing Officer: Julie Anne-Walsh
Head of Brand and Communications: Karla Levick
Brand Manager: Tabitha van der Merwe
Advertising Agency: M&C Saatchi Abel
Executive Creative Director: Gordon Ray
Creative Director: Ntobeko Ximba
Copywriter: Marguerite Nel
Business Partner: Rachel Du Plessis
Account Director: Bronwyn Blackhurst
Producer: Sharon Martin
Production Company: Arcade Content
Director: Zandi Tisani
Managing Director: Colin Howard
Producer: Julia Schnurr
Production Manager: Marisa Bracher
Unit Manager: Cyprian Obase
1st Assistant Director: Bjorn Van Os
DoP: Rory O’Grady
Key Grip: Ryan Faber
Gaffer: Clint Stone
Sound: Alan Gerhardt
Art Director & Wardrobe Stylist: Wendy Fredriksson
Hair & Make Up: Lauren Smit
Editor: Joe de Ornelas @ Left Post Productions
Grade: Terry Simpson
Online: Ismaeel Williams
