Give Love Not Plastic – A Project by Alicia McFadzean

Give Love Not Plastic is a self-directed social project by Alicia McFadzean which is aimed at encouraging people in South Africa to adopt a zero-plastic mindset when it comes to their purchasing decisions during the festive season.

With December traditionally being the month that we associate with consumerism and excess; and in light of our current climate crisis, the project aims at providing the people with the creative tools and information needed to spread the word on how to enjoy the end of year celebrations – in such a way that is also considerate of the environment. 

It is also McFadzean’s goal to inspire people in the creative industry to take up the challenge to reproduce the campaign message (Give Love Not Plastic) in their own unique style and share within their own social networks.

For more information on the artist, click here.

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