08 Jan iSkeem Semicimbi: Meet the creative collective that is centering township stories & creating dialogue
What started as a Kasi Instawalk, where creatives sought out an alternative visual representation of the township, has since evolved into a creative hub in Khayelitsha. iSkeem Semicimbi, made up of multimedia practitioners Mawande Manez Sobethwa, Bulumko Stifler Gana, Mandla Mahashe and Luvuyo Wogqoyi, birthed a content boutique agency that is transforming the image of local content.
“We have a mantra that we centre in our work and that’s delivering quality effective work efficiently”, says creative head, Mawande Sobethwa.
Primarily creating still and motion images, their portfolio boasts an aclaimed list of local and international clients including Redbull, Sanlam, SA tourism, Virgin Active Red and FCB SA. “How we select projects totally depends on the conversation. We are suckers for conceptual work, but understand the need to handle corporate work to supplement our dream projects”, explains Sobethwa.
Beyond the core team and their revolving roles in the business, iSkeem Semicimbi has, in their books, talented photographers, cinematographers, editors, graphic designers, copywriters, PR, and other multimedia skillsets.
The name, iSkeem Semicimbi alludes to brotherhood as well as events that are at the core of this collective’s business. “If we take a picture of you, it shouldn’t just remind you of the time and place, but it should remind you of how you felt at that very moment,” adds Sobethwa.
Building another creative studio and venturing into more advertising work and content marketing are just some of their immediate plans. “We’ve recently built a studio, turned my house into a hot desk service for other creatives to exist. We host anything from outdoor movie screenings to Sunday parties, and this allows us to shoot and create content that we are building into a digital channel,”
“We’ll soon be launching an academy that will, on a quarterly basis, run courses in photography, videography, copywriting, graphic design and web development,”
“We want to centre township stories, township content and use that as a means to connect people to brands.”
Written by Inga Sikweyiya.