Johannesburg-based innovative digital marketing and sales agency Spitfire Inbound has launched the first in-bound academy for HubSpot in South Africa. Facilitated by Nicole Sengers, a HubSpot Certified Trainer and her team, the academy will focus on helping new and existing HubSpot users develop their knowledge and skills. Allowing them to apply their knowledge to their company with a consistent strategy to help them grow and sell more.
Director at Spitfire Alison Leishman comments: “We believe in growing with our customers and we believe in HubSpot. Through our years as a HubSpot partner, we have learned how to use the platform to its full potential. We have also seen and experienced the challenges of remaining up to date with this ever-growing platform and believe that we are well equipped to share this knowledge with other users, which is why we decided to start the academy – to help users practically apply the technology to their business.”
The Spitfire Inbound Academy will be running quarterly courses on specific HubSpot skills. Quarter one will focus on:
- Inbound Fundamentals – Utilising the free HubSpot functionalities
- Marketing Hub – Developing your inbound campaign strategy, elements and using the HubSpot campaign tool optimally
- Sales Hub – Using the HubSpot sales hub to improve your sales team efficiency
- Service Hub – Setting up Service hub to delight your customers
Additionally, the quarterly sessions will focus on teaching users how to implement the changes introduced on the platform for that period – ensuring that they remain up-to-date.
“Digital marketing is ever-changing and being able to stay up to date is essential, but can be challenging. There are so many tools to choose from, all at a cost, so understanding how to use the technology to its full extent is crucial. HubSpot is a powerful platform that is able to integrate into your digital landscape and if you couple this with a clear understanding of not only your inbound strategy but also on how to use and apply this strategy in HubSpot, it can be a game-changer for businesses, especially in a constrained market,” says Nicole Sengers, Principal IMS and HubSpot Certified trainer at Spitfire
“What’s more, there are so many training opportunities, the challenge is how to translate this theory into action – and putting practical skills into the hands of local businesses resonates with the fabric of who we are,” Sengers concludes.
Today, over 64,500 customers in more than 100 countries use HubSpot’s software, services and support to transform the way they attract, engage, and delight customers.
For more information on the Spitfire Inbound Academy and training courses, click here.