OPEN CALL: #REDExperiment 2.0 Calls on Creatives

South African designers and creatives can look forward to the second installment of the #REDexperiment competition. Hosted by the Radisson RED Hotel V&A Waterfront, Cape Town #REDexperiment 2.0 is now open for entries and is offering creatives the opportunity to design the hotel’s new staff uniform, which includes a T-shirt, a cap and a long-sleeve jacket. The winning designers in each category will walk away with R10, 000 and have their designs produced.  

Staying true to its mission to enhance the hotel and tourism industry through art, music, and fashion, Radisson RED Cape Town believes in finding and nurturing homegrown creative talent. “South African designers are full of truly unique ideas but don’t always have the platform for exposure. The winning design will be on display 24/7 both locally and globally, which is a great career advancing opportunity for creatives,” says Leonie Andereya, Curator at RED.

Known for their eccentric and unconventional style, Andereya wants competition participants to know that when it comes to rules for RED design, there really aren’t any. 

“We are not your traditional hotel, so bold design that pushes conventional boundaries is good with us. We are looking for an authentic, daring design style that captures our philosophy of using arts and culture to enhance the world around us,” Andereya comments.

The design categories that are open for entry are as follows:

  • A long and short-sleeve crew-neck T-shirt design
  • A 5-panel cap design
  • A long-sleeve baseball jacket design

The judging panel will include RED creative staff, as well as PUMA sportswear agent Gustav Nefdt. Finalists will be selected on 7 February 2020, and their work will be showcased at an exclusive preview event on 26 February at Radisson RED.

#REDexperiment2.0 is open to all creatives across South Africa, from professionals to design students, hobbyists and enthusiasts, and even those who just want to try their hand at something new.

Entries close on 31 January.

Competition details: Submission packs available from baxter@radissonred.com or on Facebook.

For more information, visit Radisson Red’s website or follow the conversation on social media with the official hashtag #REDexperiment.

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