Cameroon Heinamann is a Cape Town-based freelance graphic designer, illustrator, and content creator who creates work that visually represents her thoughts, her interests as well as the art culture. The Red & Yellow student enjoys spending her leisure time surfing and skating, she incorporates her surroundings in her artwork, which is portrayed in a cartoon/animated style.
Tell us about your creative background.
I have always been a creative person, as a young girl, I would spend my days drawing, creating toilet paper sculptures, making outfits, taking pictures and creating movies. My mother is also an artist and graphic designer, which helped me practice and develop my skills growing up.
Why was this field of study an option for you?
From the age of 12, I knew I wanted to be a graphic designer, and after changing schools to Abbotts College and studying graphic design in matric, I felt that my potential was recognised and that gave me the confidence to start my career as a freelance graphic designer.
When creating work, where do you draw inspiration from? What influences your work?
Most of my work is related to the ocean as that is where I spend most of my time and get a lot of my inspiration. I am inspired by many people as well and particularly the surfing and skating culture. I find that colours are important in my designs as it gives off a theme or mood, and often find myself getting inspired by colour palettes and colours I like.
Nature is a big inspiration of mine and is always incorporated in my work whether it is an animal, the ocean or plants. I find myself drawing little bits of my life only with a funky feel or exaggerated concepts.
Please walk us through your creative process.
Most of the time it is very easy to get into my zone, a good cup of coffee and some good tunes help, but I can also be very content with just a computer, iPad and fine-liners. My specialty is illustration, which I like to incorporate with illustrator and photoshop. I also love using my apple pen to procreate.
Can you share with us what your experience as a student has been like and some of the valuable lessons you learned along the way?
Studying graphic design was one of the best things I could have done and I highly recommend it to anyone who is passionate about this field. I am dyslexic and often struggle with spelling, the biggest lesson I learned was to always triple check, follow a brief and read over it at least 5 times.
Living as a student of graphic design is not easy, you are always under a time frame and have to be able to conceptualise and ideate fast. Although I loved studying graphic design, there were definitely times I felt highly stressed and overwhelmed.
What is it that excites you about the South African creative industry?
What excites me about our creative industry is that there are so many stylish and upcoming young designers, and it is so cool to see how many passionate and driven students there are amongst us, each coming from a different area of creativity.
I also love that the creative industry is providing new jobs and helping those who are less fortunate to be able to express themselves freely.
What direction would you like to see it move to over the next few years?
I would like to see our create industry becoming bigger and for society to have a bigger demand for creative people.
Where do you see yourself in the next 5-10 years?
In the next 5-10 years, my dream would be to travel, freelance and use all my creative skills to fund myself. I also wish to someday create my own agency to provide design services by outsourcing people with similar styles from me for different types of art and design.