Creatives Worth Checking Out: Illustrator Sinenhlanhla ’99perspective’ Chauke

Young, ambitious, and talented are a few words I’d use to describe Cape Town-based graphic designer and illustrator, Sinenhlanhla ’99perspective’ Chauke.

Born and bred in Nelspruit, Mpumalanga, Chauke relocated to Cape Town in 2017 to study Visual Communication and Multimedia at Friends of Design Academy of Digital Arts. In 2018, while studying, he began his freelance career which fully kicked off the following year.

Chauke’s brand is made up of three core principles; experimenting, growing and staying true to your roots. These principles are carried out in his work and creative process.

Drawing inspiration from film and photography, his aesthetic is particularly influenced by spaces, faces and black people/characters as representation is a central idea in his work.

“I enjoy portraying black people in these scenes because representation matters to me and I’d love for black kids growing up to see themselves in my art and see a relatable figure.”

Through his work, Chauke aims to communicate the importance of freedom of self-expression, being comfortable with the skin you’re in, and openly showcasing the art you create.

The illustrator’s list of clients includes Puma South Africa, local Cape Town Streetwear brand, Braahse, singer-songwriter, Shekhinah, ISYOURS magazine, and American musicians Kehlani and YG.

He listed graphic designer, Paula Scher; portrait painter, Kehinde Wiley; designer, illustrator, muralist and author, Timothy Goodman; illustrator, Mason London; illustrator and street artist, Karabo Poppy and illustrator, Russell Abrahams as some of his artistic influences.

In the near future, the emerging creative plans to create a variety of content aimed at a South African audience. He hopes to form part of local campaigns, music video production teams and collaborate with brands and creatives from different walks of life. Chauke also wishes to dabble in a bit of music, film, television, product design, fashion in the near future.

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