Nasty C has signed an exclusive contract with Def Jam Recordings through a joint venture with Universal Music Africa.
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa,” said Jeff Harleston, interim Chairman & CEO, Def Jam Recordings.
“Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C – an international star with real vision and talent – into the family.”
“It’s powerful to be a part of the Def Jam family. It’s an iconic record label and has made the careers of many of the artists I look up to,” said Nasty C
An unstoppable force of nature, 23-year old youth phenom Nasty C’s profile earned him a berth on the Forbes ‘Africa Under 30’ list, and the prestigious Musician Of the Year accolade from GQ magazine. He boasts brand endorsement affiliations with top-shelf companies Puma, Red Bull, and Mercedes.
Nasty C has always sought to make the globe even smaller through his music. He has toured Africa, Asia, Europe, Australia, and North America. He has brought his own live performance headline package, the Ivyson Tour, to Kenya, Zimbabwe, Namibia and more. The most recent six-city Ivyson Tour last year was a sold-out smash with over 16,000 attendees in each of the four cities in which it was held (Durban, Johannesburg, Cape Town, Namibia).