5 Ways Creatives Can Generate An Income During The #Lockdown

Look, everything is bleak right now, we know. The Corona pandemic has the country (and the rest of the world) panicking with hundreds of people getting infected by the day. Businesses are suffering due to the lockdown, and creatives (especially those in the entertainment industry) are the ones that are feeling the pinch. These creatives live gig by gig, and now with no events being hosted, they have no real source of income to look forward to until things get better.

Fortunately, there is always a silver lining in everything, as dire as things may be. The main positive, specifically for online-based businesses/entities, is that business doesn’t really have to be on hold. With the general public’s internet activity increased now that everyone’s stuck at home, it gives these businesses the opportunity to optimise their resources. And if you are a creative that finds themself in a position of no income due to the lockdown, then this is an opportunity for you as well. Here are some side-hustles you can look into during the lockdown,

  1. Digital Marketing Consulting

With brick & mortar businesses needing to rethink their traditional systems now that they have had to close their doors to the public, they will need to move operations online. If you’re a more tech-savvy creative, then this presents an opportunity for you. From developing and designing websites, to heading up brands’ online campaigns via illustrations etc, there are many ways one can liaise fruitful relationships with brands via online resources. For more information on the different ways you can attack digital marketing, you can read here.

2. Transcribing

If you are a writer and you have faith in your grammar, and feel you’ll have the patience to withstand hours of repeating the same audio file, then transcribing just might be the job for you. Websites such as Rev and TranscribeMe are always looking for freelancers to transcribe some of their work. You basically determine how much you get paid, as pay is dependent on how long the files you are transcribing are. Only issue is it can be difficult to get accepted, as they are very strict on grammar skills. It’s definitely worth a shot though.

3. Social Media Influencing

Although the premise might be the same as digital marketing, social media is a whole different ball game. The thirst for content is bigger than ever now, and everyone is seeking to capitalise on this – therefore, standing out may be an even bigger task. That’s why brands will be looking to people that are able to amass lots of social media engagement, and in turn bring attention to whatever products or services they are providing. If you are a creative that has an engaging personality, with an already established following or at least a decent one (1000 followers is all you need to be deemed a micro-influencer), then there’s an income stream that awaits you. All you need to do is have a decent following of 1000 followers upwards, have good engagement, and then specify niche market(s) that you feel would be on-brand for you to operate in. Try and see which brands are authorities in those markets, and then which ones do you see yourself working with. Approach them, and then take it from there. As soon as the first brand comes on-board, the rest are sure to come knocking on your door should you prove to be a hit.

4. Video Editing

What’s keeping a lot of people sane during this lockdown is binge-watching movies, series, or even youtubers’ content. What all of these things have in common is that they are video material that had to be edited in order for them to be distributed. And chances are, the creators of those videos are probably sitting on content that needs to be edited as well. If you’re efficient in Premiere Pro or FinalCut Pro, or any good video editing software, then this may be something you wanna look into. A website like Fiverr is a good place to look for freelance work of ANY kind (so even if you’re not a video editor you’re welcome to check it out). Also, don’t be afraid to approach any brands that produce video content of any sorts and offer your services.

5. Livestream Performances

This one is mostly geared towards musicians. Although there aren’t really platforms that specialise in monetised live-streams for musical performances specifically, one would have to think of creative ways to make them profitable, and there are a few ways to make that happen. For instance, after having signed up with Vimeo Premium, you can set up live-streams and have control of who gets to see them using private links or passwords. This privatisation of live-streams makes it possible for the musician to sell ‘tickets’ to people who want to view the live-stream. There are also pay-to-view social media platforms such as Patreon and OnlyFans (yes, THE OnlyFans) where, instead of posting the usual type of content that these apps are known for, musicians can post intimate performances of their work and their most devoted fans can just pay to subscribe and see them. There are a lot of options of how you can make live streams profitable, so it’s literally up to the artist to see what they can see themselves achieving.

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