This evening, April 3rd at 8 PM, G-Star RAW will host a virtual fashion show on the brand’s Instagram channel for people around the world to experience from their own living rooms. The aim of the show is to continue to show the brand’s product, connect, entertain and inspire fans – even with all G-Star stores being temporarily closed – while sending a clear message for everybody to stay at home!.
Due to COVID-19, staying at home has become the new normal for many. 25 influencers from ten countries from all over the world have been asked to record themselves showing the product and walking to the beat of the G-Star RAW track. G-Star is creating one big global catwalk show from all the content.
Gwenda van Vliet, CMO of G-Star RAW: “During these difficult times G-Star is still at the service of our loyal customers. We keep working. We are still inventive and creative. Our Stay-at-Home Catwalk shows how we have teamed up globally to provide a little joy and distraction around one clear message: stay at home!”.
Date: Friday, April 3rd.
Time: 8PM (SA Time)
Channel: @gstarraw (IG Stories)