16 Apr Castle Lite Premieres First Episode of ‘Castle Lite Unlocks in Bed With’
Over the past couple of weeks, we’ve seen brands using online platforms to engage with their audience and provide a fair share of entertainment. Castle Lite is one of the latest brands that has jumped onto this bandwagon.
Earlier this month, the brand took to Twitter to announce the launch of ‘Castle Lite Unlocks in Bed With’, their first-ever music and entertainment streaming show on YouTube hosted by American journalist, radio personality, producer and rapper, Sway Calloway.
The first episode of the live-streamed show premiered on Wednesday, 15 April on Castle Lite SA’s YouTube channel and featured performances by rappers Nasty C, Nomuzi ‘Moozlie’ Mabena and David Scott from The Kiffness.
Nasty C, who recently signed to Def Jam Records, offered viewers a glimpse of unreleased music while Moozlie performed her new single titled ‘I’m a Star’ produced by Zoocci Coke Dope. The single is set to hit online streaming platforms on 1 May.
The live-streamed show does not only aim to offer us some fresh entertainment during lockdown, it is also an initiative put in place to raise funds for the Solidarity Fund. Castle Lite and the non-profit organization have partnered up to support the fight against the COVID-19 pandemic with donations that will help South African citizens and organizations affected by the pandemic. The brand has pledged R1 for every view which will be donated to the organization.
Watch the first episode here.