14 May FCB Launches Social Media Challenge to Assist Vulnerable Learners During Lockdown
The Tomorrow Trust, a non-profit organisation supporting children and youth in need throughout their educational journey has launched a social media campaign to assist its beneficiaries or their caregivers during the lockdown.
#SchoolUniformChallenge calls for South Africans to post throwback pictures of themselves in their school uniform on social media, encouraging them to donate R30, and keep the challenge growing.
The challenge kicked off Monday, May 11 with posts by several macro-influencers to give reach upfront and ignite the challenge. This content will be followed by posts of other macro, mid-tier, and nano influencers who have agreed to drive awareness of the challenge.
The key objective is to inspire each person who sees a post to donate just R30 or more to help raise R100 000. This will provide 1200 of the Tomorrow Trust’s beneficiaries with connectivity so they can keep up their levels of learning over the school closures with access to free online educational resources.
The campaign, led by FCB Joburg in partnership with Nfinity, Webfluential, and theSALT, was facilitated by the Nahana Foundation, the corporate social investment arm of the Nahana Communications Group. The Nahana Foundation believes that creativity can change the world, and invests over R4-million in professional services for pro-bono campaigns every year to assist non-profits with their marketing and branding efforts.