Converse launched its #CreateAtHome campaign that encouraged fellow friends and fans of the brand to explore, experiment, and enhance their creativity whilst at home due to the COVID-19 pandemic. A major surge of innovation at its finest, Converse’s dedication to highlighting both upcoming and existing artists’ work has evolved and come in into fruition in the form of its adjoining campaign called Unity.
The campaign launches yesterday, 18 May and involves five key South African creatives that have been tasked to visually depict the African experience of the COVID-19 virus in a way that breathes a refreshed message of hope, strength, positivity, and survival into the classic white Converse Hi-top. With a unique take on the ideals of African expression each artist – namely Fhatuwani Mukheli, Sindiso Nyoni, Nardstar, David Tshabalala, and Falko Fantastic, will have their design available for sale for pre-order on Converse’s website. Each sneaker will be customised with only 75 pairs available per design.
In the efforts of giving back to an establishment that has been affected by the pandemic, Converse has selected the Nelson Mandela Children’s Fund in which all proceeds will go to following the sale of all sneakers.
A favoured initiative that encompasses both creativity and philanthropy, the Unity campaign provides the opportunity to purchase a limited and exclusive sneaker featuring the artwork of some of the country’s most appreciated creatives while giving back to initiatives and communities in need.