The Pendoring Awards have released key dates for the 2020 year, and another blistering campaign to drive home the need for and celebration of indigenous languages in advertising.
With a 20% increase in entries, the highest number of Zulu language entries since inception, and an endorsement from Unesco (The United Nations Educational, Scientific and Cultural Organisation) in 2019, the 2020, 25th anniversary of the celebration of all indigenous languages could not be more important.
“Work is judged by people who speak the language of your entry, who get the nuances, and who don’t need concepts or lines to be explained, or explain to others,” says Pendoring General Manager, Eben Keun.
“As we deal with Covid-19 and we have seen the importance of language and communication become critical and life-saving, it is a watershed year for advertising and languages, inclusivity, and diversity.”
Pendoring is also unique in that it is the only advertising competition in SA with substantial cash prizes, not only for the overall winners but also for gold and silver winners in each category.
The Pendorings are hoping to see a growth in branded content entries from film, print communication, publication design as well as book cover designs for books published in indigenous languages. With various surveys revealing that reading has soared during the COVID-19 related lockdown, this year presents a fresh opportunity to shine a spotlight on outstanding book cover designs.
The deadline for entries on the website is Friday, September 25th.