27 Jul Our Top 5 Favourite Collaborations of 2020 So Far
The year started off well, with many professing 2020 as their ‘year’, but things took a sharp turn for the worse after COVID-19 started spreading and claiming people’s lives across the world. Numerous articles have been written in efforts to highlight how the pandemic [together with everything that has happened thus far] has been a terrible mess, to say the least. Nonetheless, a few good things came out of the first half of the year, like Beyonce working alongside some of our local talents on Black is King, and Jerusalem taking off internationally.
Here, we list some of our favourite collaborations thus far:
Studio[K]irmack x TSHEPO Jeans
TSHEPO Jeans partnered up with leaders in eCommerce visual solutions, Studio[K]irmack : whose range of world-class, cutting edge technology will elevate the beloved denim brand’s online store from a digitally adapted of their top-class in-store service; to an eCommerce experience to rival any fashion label around the world.
Like many businesses forced to ‘pivot’ their operations as a result of COVID-19; TSHEPO Jeans recently switched over to an eCommerce platform.
The collaboration with TSHEPO Jeans will feature the full use of Studio[K]irmack’s one of a kind photographic studio, their team of dedicated stylists, and of course, their technology.
Dickies x Neimil
Formerly known as a fashion influencer, Keneilwe Mothoa recently founded Neimil, a brand that creates a range of handcrafted designs from apparel to home pieces.
The brand recently collaborated with Dickies Africa for the #Yours2Make campaign to translate Keneilwe’s creative concepts using the resources she has at home. This collaborating could not be more timely, it highlights that although we have been forced to reimagine the world as we know it, we can still create wholesome work from home. It also showcases the creatives new artistic venture, by giving her a platform to create something that will reach thousands through Dickies Africa’s network.
Johnnie Walker x Rich Mnisi
As a means of encouraging South Africans to stay home, drink responsibly and keep warm this winter, Johnnie Walker drew inspiration from its Keep Walking ethos to roll out the#KeepWarmSA campaign, in partnership with RICH MNISI. The coming together of these two vibrant and iconic brands will see Johnnie Walker gifting friends of the brand and lucky consumers with an exclusive #KeepWarmSA drop.
To drive the narrative of staying home and keeping safe during the lockdown period Johnnie Walker wanted to partner with a brand that will carry out the message in a more trendy and relatable way. The Johnnie Walker brand believes in the notion of living your richest life and believe that this can continue while staying home. This partnership aims to encourage responsible enjoyment during this time.
Chloe x Tony Gum
Cape Town-based fine artist, Tony Gum partners with Paris Luxury brand Chloe on their new carte blanch series titled #ChloéVOICES which aims to highlight and showcase content from women across the globe. The series is titled, which is named after a Klo Way after a South African colloquial term. The series features an alter ego ‘uTony’ who assumes various representations absent of any obvious narrative.
RICH MNISI x Karabo Poppy
SA luxury brand RICH MNISI collaborates with designer Karabo Poppy for their first errand wear capsule collection ‘Running Errands’. The collection combines different artistic styles and identities, which are diverse and complex country.
The collection, made in South Africa, features a hooded sweatshirt, cropped joggers, a bucket hat, a T-shirt, and the Venomous eWallet bag.