PICHULIK Launches The FW20 Magi Collection & Lookbook

PICHULIK is an ethical jewellery, accessories and womenswear atelier based in Cape Town. Rooted in Africa, and inspired by ancient traditions and cultures around the world, PICHULIK seeks to impart sacred feminine wisdom through its unique and intentional designs.

During these unparalleled times, we are increasingly aware of the wonder and magic that surrounds us: The majesty of our natural world; the spirit of humanity; the beauty of simplicity; the joy of connectedness; the luxury of time; the power of stillness and reflection.

In ancient civilizations, communities would draw upon pantheons of gods and goddesses, mythology and whimsical fables to inspire courage, grit and endurance. These stories spoke of brave heroines and mythical creatures, as well as eternal reverence for the sacred and morally good. 

Magi pays homage to this rich tapestry of lore by forging a collection of tales to balm the soul; to inspire bravery and resilience, and to create unadulterated wonder and awe at the miracle of life.

Garland Hoops of pearl, malachite, coral and sodalite celebrate a new dawn. Cantadora earrings share stories through the ages. Named after the Ancient Egyptian feline warrior, the Bastet earrings summon up your ferocious feline strength. Ixchel earrings embrace the ever-changing nature of the Mayan Moon Goddess. The richly hued and intricately beaded Alpha earrings nurture the power of being in the present. The Red Dragons are believed to give one greater insight. The Seraphim pendant represents the light, ardour and purity of angels, symbolic of regeneration and healing. The Nazar necklace is worn as a protector, and, named after the Ancient Egyptian sacred knot, the braided Tyet necklace inspires new beginnings. 

Embracing these uncertain times, the launch of the Magi Collection is an unexpected odyssey. “Magi” is at the heart of all PICHULIK creations. 


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