Amongst the list of talented creators selected to take part in Yogi Sip’s Young Creators’ Network is Johannesburg-based illustrator, Keamogetswe Sediane – a U.J graduate with a degree in Multimedia and an Honours Degree in Design specializing in UX Design.
After realising that there are not many platforms that encourage young creatives to create and provide opportunities to develop themselves, Sediane chose to capitalize on the opportunity and enter this year’s Young Creators’ network competition to stand a chance to grow her creative practice.
“I decided to enter because I think there are not enough platforms that encourage young creatives to create and also give them amazing opportunities like what Yogi Sip is doing. Being a part of the top 15 means increased awareness of the illustrations I make and the meaning behind them. There is also a sense of validation that indeed my work is good enough and heightened excitement that I am a step closer to working with a brand that I have loved since childhood,” she expresses.
Sediane’s love for art and creativity ages back to her younger years, where she would draw pictures for her mother or create clothing for her Barbie dolls. With this love growing stronger over the years, she chose visual arts as one of her subjects in high school and decided to continue with it in university.
“I had initially wanted to study fine arts, but later changed my mind after reading up on Multimedia. I pursued a degree in Multimedia at the University of Johannesburg, and I have not looked back since – I started my own freelance company,” she shares.
After years of illustrating and exploring various artistic styles, Sediane recently grew into her own style – she takes pride in representing and empowering black women through her art. By focusing on issues of colourism, she aims to create work that empowers the everyday woman – embracing their beauty, pain and strength. She shares that her work is not the conventional beauty that is seen as popular in society, she distorts and places exaggerated features on the illustrations, with the aim of depicting the realities that women face.
“I do a lot of illustrations of women and it is mainly inspired by the women around me. Growing up in a single-parent household I saw my mom do everything for me and my sister, which made me realise the strength of women. So, with my illustrations, I attempt to embody the strength of African women. I also explore themes of colourism and as a dark-skinned woman; I attempt to empower other dark-skinned women who, in society, have always been marginalized. My work is about women empowerment and I try to break away from our societal realities of gender-based violence and patriarchy. A lot of my illustrations are flat in style with a lot of geometric shapes and lines,” she adds.
Follow her on IG.