07 Aug Yogi Sip Young Creators’ Network Top 15: Meet Leo Rheeder
Yogi Sip created a platform that upskills the youth and offers them a chance to grow their creative practice. We have profiled 14 artists [who form part of the top 15] over the last few weeks.
We are excited to announce the last artist that stands a chance to design the brands packaging for Youth Month as well as a R20 000 cash prize.
Meet Leo Rheeder, a 23-year-old graphic designer from Potchefstroom. His idiosyncratic art has garnered him national acclaim and a spot on this year’s Young Creators’ Network top 15 list. We had a chat with him about his creative journey:
Tell us about the type of work you do. What themes do you explore in your work and where do draw inspiration from?
Currently, I am a Graphic Design student finishing up my degree in graphic, multimedia, and illustration design. My love for art can be seen as a spectrum. I love to work in different mediums from painting, drawing, digital design, illustrations, animation, and graphic design. I am very interested in the stories that the motherland, Mzansi has to offer. I am very passionate about exploring themes that are in relation to South Africa as I feel we have a big voice that needs to be heard. Themes such as Ubuntu which place focus on the essence of human virtues, compassion and humanity are my driving force.
Who do you admire in the local creative industry? Is there a particular creative who has been a big influence on you?
Nontsikelelo Mutiti and Lionel Smith are both creatives who inspire me with their work and the voices they portray through their art. The essence of South Africa can prominently be seen in their work and I hope to be as big as they are one day. That would… there are simply no words to describe what that would mean to me.
Why did you decide to enter the Yogi Sip Young Creator’s Network competition?
I grew up with Yogi Sip. My twin brother and I would literally drink litres of Yogi Sip whilst we were at my grandparent’s home as they strongly believed it was a healthier and better option as opposed to giving us soft drinks. After seeing this competition, it was a no brainer to enter – it would be such an honour to work with a brand I grew up loving and know so well. Being able to have one of my artworks on Yogi Sip’s packaging across this country would literally be a dream come true.
If you win the competition, what are you hoping to achieve – beyond designing the packaging?
I hope that this great opportunity will give me the chance to work with more brands.
What does success look like to you? How will you know you have “made it”?
This might just be one of the hardest questions to answer. I feel that success is something that you have to define for yourself by looking at your aspirations in life. I hope to make a difference in this world through my art and design. I do believe success is an ongoing race.