Style Guide: How to Rock Demin Like Your Favourite SA Influencer

Inspired by denim authority G-Star RAW’s inimitable legacy of innovation and craft, seven South African talents are taking their denim lockdown looks to new levels. The likes of Locnville, Selvedge Mafia, and Gina Jeanz, who are also constantly pushing boundaries, share their top tips on statement denim trends and seasonal staples this season. This year, it’s all about versatility, comfort, layering, and accessorising to make the looks your own.

Here, the G-Star RAW talents – including denim enthusiast Selvedge Mafia; electric hip hop duo, Locnville; content creator Tshepang Mollison; radio host and TV presenter, Kyeezi; lifestyle model and content creator Ghislaine Mutombo; and DJ and producer, Gina Jeanz – share their denim favourites and winter styling tips:

What are your denim essentials?

Tshepang MollisonA great denim jacket that works for both winter and summer, a pair of slouchy boyfriend jeans when I want to feel comfortable and relaxed, and a great pair of high waisted skinny jeans that I can dress up or down.

Kyeezi: Fit, quality and design. I enjoy being quite simple, with distinct detail in my denim. When you are tall, everyone seems to notice your look, so I try to make sure that my denim pieces are always quality, that allows me to feel comfortable and that will last me a long time.

Ghislaine Mutombo: High waisted skinny jeans, the paper bag denim, the vintage-cut bell bottom, or flared denim. I do love a denim jumpsuit – a baggy one or a form fitting one, such as the G-Star RAW 30 Years Apre Jumpsuit. The ripple denim effect look is also one of my favourites.

What is the best way to style your denims during winter? What is this season’s biggest denim trend?

Selvedge Mafia: Winter is fun for a denim head like me because it’s a season of layering and showing your versatility in the way you cuff your jeans to show more or less of your boots. In my world of denim, Selvedge raw denim is always trendy, or authentic G-Star RAW denims, such as the RAW Research Collection. Overall, denim is the one material where trends don’t often change and it’s mostly styling from what I have seen.

Locnville (Brian): I reckon as long as it is warm and comfortable, you’ll be good to go. The heavier wear denim is definitely more suited to winter. I think the trend this season is a classic vintage wash, and denims that are well fitted and understated.

Gina Jeanz: I always go for more oversized denim jackets so I can layer my outfits in winter. In terms of bottoms, a great pair of denim skinny jeans to pair with ankle boots or knee-high heel boots. I would say one of the biggest denim trends I’ve seen this year has to be the straight leg and flare denims.

How do you express your individuality through denim?

Locnville: Brian says I’m a huge fan of all types of denim, so I like to switch the style up depending on the occasion. On a regular day, I like classic vintage wash jeans – something relaxed and comfortable. When heading out, I prefer statement pieces like a heavy wear dark denim. Luckily G-Star has the full range.” Andrew adds “The proper pair of denim jeans will make any outfit, so I like to make sure my jeans always stand out. I like to switch and change my G-Star jeans with relatively simple shirts and I let the denim do the talking. “

Gina Jeanz: Denim allows me to be creative with how I style my outfit.  I feel you can’t go wrong with it. It’s such a staple in my closet, I always reach for pieces that have a unique style or quirk about them. From dungarees to artistic denim jackets, I always make sure I mix and match with different textures and styles to express my individuality.

Selvedge Mafia: I express my individuality through denim by mostly trying to wear or collect authentic heritage goods. In doing so, I know I am going to be comfortable in expressing myself freely when I wear the garments.

For over three decades in denim, G-Star RAW remains focused on sustainability, quality and innovation. These South African talents share the brand values and exemplify the brand’s timeless nature through their personal styles. This winter, take inspiration from their looks and dress your denim up or down whether you are staying safe at home or masked up outdoors.


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