01 Sep Stella Artois Shows Us How We Can Be Together Apart At The Launch Of Their New Mural
Although the world has had to take a break from partying, that doesn’t mean we should be anti-social. Stella Artois shows us how we can be together apart at the launch of their new and innovative piece of art at Nelson Mandela Square.
Not only is the mural aesthetically pleasing, it also allows people to connect in a fun and socially responsible way.
Laid over much of the floor space in the open air piazza at Nelson Mandela Square, the mural features an illustration of a woman raising her chalice, inviting everyone to enjoy a vibrant and safe get together. The differently sized circles that form part of the piece are cleverly placed to encourage appropriate social distancing.
10and5 and a group of foodies and musicians gathered to commemorate the launch of the installation and experience The Life Artois while celebrating the return of the restaurant and hospitality industry under the level 2 regulations.
The mural brings to life what it means to live The Life Artois and how in these times of social distancing we can still be together, apart. AB InBev’s High End Brand Director for Africa, Marsha Kumire, elaborates on the thinking behind the piece:
“Our hope is that the mural will encourage people to still savour life’s beautiful moments together, whilst following the social distancing guidelines that must become the new norm for the next while at least. We chose Nelson Mandela Square’s piazza for the location as it’s an iconic space that has always sought to bring people together… and now still can.”
Adapted from a Stella Artois global campaign, the artwork was localised by South African illustrator, Lauren Mitchell. Measuring 21m x 38m in size, the mural offers a colourful and welcome respite from the usual red masking tape and foreboding dark circles most other retail spaces stick on the floor to enforce social distancing.
If you’re in the city of gold and big dreams, be sure to head over to Nelson Mandela Square during the next month to see the artwork, take a few pics, and celebrate that whilst we may need to stand a little apart, we’re still all in this together.
Images by Star Zwane.