10 Sep Victoria Beckham Launches New #VB Fashion Campaign Featuring SA Fine Artist Lunga Ntila
We love seeing and celebrating South African artists who are doing incredible work within the African borders and abroad. We recently learned that SA fine artist and A3E Artist, Lunga Ntila is part of Victoria Beckham‘s new fashion campaign.
Victoria Beckham founded her eponymous fashion label in 2008. It has since become the voice of modern minimalism, celebrated for its versatility, a strong sense of sophistication, and effortless approach to wardrobing women for every part of their lives. Developed at Victoria’s London studio, the collection began with a series of form-fitting dresses and has expanded to include two ready-to-wear lines, footwear, and accessories, as well as a long-term partnership with fitness and lifestyle brand Reebok. Bold, intuitive, and refined, each collection features the finest craftsmanship and materials, and is an adaptation of Victoria’s own personal style to the needs and desires of the international women who swear by the brand’s distinctive, luxurious garments. In 2019, Victoria Beckham Beauty was launched, featuring clean formulations and high-performance solutions for dynamic individuals everywhere.
Ntila’s work often explores multiple paths of visual storytelling; from directing to video work – in most of her photographs she uses herself as the primary subject. The artist’s work challenges traditional concepts of beauty, both in terms of contemporary and historical standards, as well as modern-day patriarchy and historical presumptions of value and worth.
“I really enjoyed how this VVB collection took classic silhouettes but made them youthful with illustrations. I am not an artist that typically illustrates, but this collection inspired me to play a little outside my comfort zone,” says Ntila.
“My pieces are my understanding of what clothing can be. With clothes, you can tap into different personas. Clothes can be another way you can articulate yourself. My process starts off with a rough sketch, which I use as a reference point for the composition of my images. Then I hop on to photoshop to chip and chop the images until they fit what I had imagined.” she adds.
Featured image by https://www.instagram.com/ms_yolie_mabona/