OPEN CALL: Country Road Announces Sponsorship of The Twyg Sustainable Fashion Awards 2020

This year, Australian lifestyle brand Country Road will sponsor the Changemaker Award at the Twyg Sustainable Fashion Awards. Through fashion, styling, and storytelling these annual awards recognise and reward South African designers who use sustainable design practices. The winner of this category stands in line to win R100, 000.00 from Country Road, as it commits to work with South African creatives to create local platforms for the diverse voices within the fashion industry.

The Changemaker Award recognises the overall winner as a designer whose career has embraced sustainable and circular design practices.

Judges pay special attention to environmental, social, and economic integrity – putting the lens on responsible choice of fabric, use of non-toxic dyes, ethical labour practice, upcycling, and waste reduction. The winner’s collection should also have helped raise awareness of environmental and social issues, and they should demonstrate a real commitment to promoting slow consumer fashion habits.

Australian-based Country Road Head of Design (Woman and Child), Maria Rinaldi-Cant has been invited to join the distinguished local judging panel,  Desiree Smal, Kelly Fung, Cyril Naicker, Aaniyah Omardien and Fezile Mdletshe- Mkhize for the Changemaker Award category.

Maria Rinaldi-Cant said she is excited to judge this prestigious category. “South African talent is undeniably original. To be able to appreciate upcoming designers who align with our commitment to sustainability and diversity, is really a great privilege.”

Country Road understands that there is a significant upside in putting sustainability at the forefront of the brand, Elouise Brink, Country Road Senior Marketing Manager explains “When you approach sustainability with a deep commitment, as we do, it is important to find local platforms who are working towards the same vision to support and promote sustainable fashion practices.”

“This along with our brand’s mission to supporting local design talent made this partnership with Twyg a perfect opportunity to seek out and work with the best designers & innovators in South Africa. Now more than ever, it is important to slow down and consider alternatives that are not only good for business, but also for our society & environment,” Brink adds.

Brink continues: “Aside from the generous cash injection to boost the Changemaker category award winner’s business, we believe this award will also help them grow even further, by giving them the acclaim and recognition by their peers and a global brand.”

Entries to the Twyg Sustainable Fashion Awards close on 4 October 2020, and the winner will be announced on the 19th of November 2020. Tell all your designer friends to enter!

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