10 Nov allfashion sourcing Announces The Winners For Young Designer Competition 2020
Sinazo Janda, a Cape Town-based creative, has been named the winner of the third allfashion sourcing Young Designer Competition by Messe Frankfurt South Africa, and Hannah Wilson the runner-up. Janda’s win has afforded her an all-expenses-paid opportunity to participate at Texworld Paris in February 2021 (or later in the year depending on travel restrictions), and a R15 000 cash prize. Runner-up, Wilson, walks away with R5 000.
”This means so much. To be recognised by people I have been following for so long. I am so grateful for everyone’s contribution towards this industry. It’s difficult to have a breakthrough and this will be so helpful in my career. I am going to use the cash to pay off my student’s loans from last year and start my own branded label,” Janda says.
“I’m going to save whatever I can of the prize money and am speechless at achieving this,” Wilson said after winning the prize.
allfashion sourcing is a business-oriented marketplace for the textile, fashion and leather industry. Kathryn Frew, allfashion sourcing Show Director, comments: “Almost four years ago, we came up with the idea for this competition to showcase the design skills that the youth have in this country. This year’s entries are the best that we have seen so far. These young designers have gone through so much this year and to have managed to continue with the competition this year and to still have had the opportunity to have them working with models and seeing their designs come to life has created a very special virtual edition of the allfashion sourcing business-oriented marketplace. The show focuses on products for and from the fashion industry as well as leather and home textiles, so the audience for these young designers is premium.”
This year’s brief, by trend forecast Nicola Cooper, was: AFRICA IS NOW.
“As an industry, we need to start empowering younger designers and understand that we have such skill here – right in front of us. From my side, it’s been astounding to see the quality of work this year and the aesthetic of print combined with structured garments. I’m really blown away,” Cooper shares.
While commenting on her design, winner Sinazo Janda shares: “My retail-inspired aesthetic is highly influenced by the effortless look minimalistic fashion evokes and the trend ink and print. I wanted to create a look that could be trans-seasonal.”
Runner Up, Hannah Wilson comments on how she came up with her design. “Lockdown gave me the idea for my design. There is a perception with working from home that outfits can become frumpy – especially when one is social distancing. I want my look to reflect a sort of second skin or pair of pyjamas. Something comfortable and almost gender-neutral, but with a silhouette and margiela-‘esque’ deconstructivism feel.”
“The importance of African fashion is that we, as Africans, get to define, challenge and control that narrative from within the continent, preferably from the outside looking in,” concludes Cooper.
To view the stories of what inspired the designs of the top 10 finalists, click here.
View the YDC2020 virtual edition here.