10 Nov V&A Waterfront collaborates with Bonolo Chepape & Cole Ndelu To Develop the Makers Landing corporate identity
The founding pillars of Makers Landing is to create opportunities and support rising talent so it made sense that this ethos be seeded in Makers Landing.
The call for young designers to be part of this legacy project resulted in the V&A Waterfront giving up-and-coming creatives the opportunity to work alongside the lead advertising agency to create a visual identity for Makers Landing, giving them the chance to work with one of South Africa’s most iconic neighbourhoods.
Makers Landing is an innovative incubator for the local food industry. The space will be built around a community with food as a passion point and cultural connector, where authentic South African food and its diversity is shared and celebrated.
The call for applications to work on the visual identity for Makers Landing was put out to advertising and design colleges and programmes across the country. From these entries, five shortlisted creatives were invited to pitch their concepts to the judging
Two finalists were chosen, Bonolo Chepape, a local textile designer and the founder of Lulasclan, and local up-and-coming photographer, Cole Ndelu. These two young creatives developed the Makers Landing corporate identity under the guidance of the creative agency, OFyt (Old Friends Young Talent).