Instagram Heroes: 7 to Follow in Fashion for Serious Style Inspo

Kicking off our Instagram Heroes campaign in collaboration with Facebook, we’re profiling seven creative folk on IG who’re flying the flag high for South African fashion – both through their direct contribution to the industry, as well as their enviable personal style. For the aesthetically-inclined, consider this your daily dose of fashion inspiration.

Using Instagram to boost your craft or business? Submit your work below to be featured and win a ‘1000 Grams of Likes’ trophy!

Yasmin Furmie

A social worker turned designer, Yasmin Furmie’s fabulous style is the star of the show on her Instagram, where her bio aptly reads “never act your age.” She’s something of an icon in the Joburg scene with a knack for making even the most unexpected style choices look effortlessly cool. Furmie now co-runs her own label, SiSi, and was recently a judge on reality TV show Raw Silk. She has said, “If you’re informed by aesthetics, I think it has to go beyond just your clothes. It has to be the food you eat, how good the food looks, how wonderful it tastes, where you travel to, what you do there, the museums you visit, the art you look at, the music you listen to.” Follow her on IG @yasminfurmie.

Keneilwe Mothoa

Always fresh, playful and impeccably put-together, Keneilwe Mothoa is an interior designer by trade who has made a name for herself in the Joburg fashion-sphere. The bold silhouettes of her mostly monochrome ‘fits stand out above the rest, blending the classic and contemporary to perfection. It’s no wonder brands like BMW and Smirnoff are lining up at the door to collaborate with her. In addition to interior design consulting she works as a freelance stylist. She’s also a budding artist, currently focused on a series of hand-embroidered self portraits titled “Reimagining Self.” Follow her on IG @keneilwe_mothoa.

Louise Park-Ross

Louise Park-Ross of Loving The Look Babe is a personal style guru and champion of local fashion. She regularly collaborates with Cape Town faves like Hannah Lavery, Skinny laMinx and more, and via her own Instagram shares brilliant styling tips for “maximising your wardrobe and your life.” If your cupboard is overflowing with long-forgotten clothes, Park-Ross is your woman. She offers one-on-one consulting to declutter and get you back to looking your best. She’s also the co-owner at Lucky & Lou, a line of impossibly sweet jerseys for kitting out your four-legged best friend. When it comes to her own style, she doesn’t skip a beat. Follow her on IG @lovingthelookbabe.

Trevor Stuurman

Kimberly-born visual artist and storyteller Trevor Stuurman burst onto the scene as the Elle Style Reporter of 2012 and has made his way ever since as a creative force to be reckoned with. Having partnered with Mini Cooper, collaborated with Beyonce and Jay-Z and done work with the United Nations, there’s just no telling what he’ll do next. Whatever it is we know this tastemaker will keep flying the flag high for local fashion, experimenting with his style and looking ever on point. Follow him on IG @trevor_stuurman.

Yoliswa Mqoco

Personal stylist, digital entrepreneur and model Yoliswa Mqoco has carved out a space for herself despite not fitting the industry’s narrow notion of a “fashion girl”, and she’s here to stay. All the better for us because her sense of style is nothing short of divine… which a mere glance at her Instagram will very soon reveal. In an interview she said, “I studied fashion. There’s a lot of reading, research and critical thought involved, so my sense of style is able to stand on its own, beyond the trends. My style always transitions in different parts of my life. I’ve gone super bohemian, to having a lot of African and Indian influences. My style reflects what I like at that moment and I commit fully and go full throttle on that.” Whatever’s next, we know we’re here for it. Follow her on IG @yoliswa_mqoco.

Jackie Burger

While the formidable Jackie Burger needs no introduction, she’s certainly deserving of much ado and praise for her work spanning decades in the South African fashion world. Her discerning eye has helped put local design on the map while the wisdom she has gleaned has been put to nurturing the country’s emerging talent. Her own wardrobe is timeless and elegant without taking itself too seriously – made all the more glorious by a crown of silver hair and Burger’s signature scarlet lip. Since ending her editorship at Elle her magic touch finds expression via Salon 58, a series of intimate events around Cape Town. In a recent interview she says, “I’ve gone through cycles but as I’ve grown older I’ve achieved a level of self-acceptance. Now I rely on the emotion of wearing a certain colour, pattern or piece of jewellery. It’s about the exuberance of dressing for your creative self each day.” Follow her on IG @jackieburger.

Mahlatse James

In his own words, Mahlatse James is “a South African fashion communicator in a serious relationship with words and clothes.” So much so, he’s built a career out of these abiding loves. He’s a fashion and lifestyle writer, creative director, stylist and personal wardrobe planner… not to mention, impeccably dressed and truly individual. He achieves his inimitable looks in part through his thriftiness, with a real knack for mixing vintage gems with high-end designer wear, and everything in between. Follow him on IG @mr_mahlatsejames.

Are you an Instagram Hero?

If you’re a creator or business owner in Sub-Saharan Africa using IG to grow your practice or build your brand, you qualify to enter our monthly Instagram Heroes awards series. The Creator category includes art, design and craft, as well as creatives and makers across all fields. The Business category is for local entrepreneurs, agencies, start-ups and well-established enterprises. Submit your work using the form below before Friday, 22 January 2021.

Between 10 and 5