13 Jan YouTube Announces Inaugural #YouTubeBlackVoices Creator Grantees from Africa
In October last year, YouTube had announced that artists and creators from South Africa will now be able to apply for grants for the development of their channels from the global #YouTubeBlackVoices Fund. After much anticipation, YouTube has officially released its inaugural class of African creators set to receive grants.
The list is made up of 23 YouTubers from South Africa, Nigeria and Kenya. The South African creators who form part of the list include Kay Ngonyama, Nicolette Mashile, Lasizwe Dambuza, MacG, Ofentse and Nelisiwe Mwase, Owamie Hlongwane, Thato Rampedi and Naledi Monamodi. The Nigerian creators receiving grants include Akah Bants, Mitchelle Adagala and Tomike Adeoye, to name a few. Kaluhi Adagala, Patricia Kihoro and Mumo form part of the Kenyan YouTubers who will receive a grant.
In addition to the grant earmarked for content development, the YouTubers will also take part in an intensive three-week incubator programme followed by bespoke training, workshops and networking programmes. These creators are part of 132 creators from across the world who are participating in the Class of 2021.
“We’re excited to spotlight Black creatives from the African continent and amplify their voices as they create original content on our platform,” says Alex Okosi, MD, Emerging Markets, YouTube EMEA.
“African creators on YouTube are reshaping the power of our platform by providing a unique perspective on all manner of topics from fashion and comedy to politics, learning and wellness. Through their content, these creators continue to raise the bar for how others engage with their audiences and build community on our platform,” Okosi concludes.
This announcement comes after the October 2020 call for African creators to apply for #YouTubeBlackVoices funding as part of YouTube’s global, multi-year commitment aimed at nurturing Black creators and artists on YouTube. Over the next few years, YouTube plans to invest directly in more than 500 creators and artists from across the world in order to fulfil this commitment.