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Immerse Yourself in Vuse Inspired Live: A Festival of Inspiration

Curate. Collaborate. Inspire.

There’s a new online event series coming, and it promises to be a game-changer for how content is produced, consumed and enjoyed! This revolutionary, ‘never-been-done-before’ format sees up to 40 artists across music, fashion, art and travel, collaborate to produce something unique and inspiring, which will be streamed on Wednesday nights at 7pm from 2 June on Vuse Inspired Live’s website.

Created by Vuse, the new vaping brand of British American Tobacco South Africa (BATSA), this high-impact, high-volume “Festival of Inspiration” will reinvent the nature of events by giving artists a platform to showcase their creativity whilst creating an engaging connection with their audiences in a meaningful and innovative way.  It’s a first for the category, and for South Africa’s entertainment industry. 

“We turned Vuse’s positioning statement of ‘Live Inspired’ on its head by creating ‘Vuse Inspired Live’”, says Mark Williams, Head of New Categories at BATSA.  “Aimed at urban, creative, expressive consumers, we wanted to give artists, musicians, performers and the like a platform to inspire, curate and collaborate. Viewers can expect to be immersed into something really different, and we’re excited to see what our local talent bring to the platform,” concludes Mark.

Discover a unique experience every week with established industry icons and up-and-coming talents, such as Kwesta, Shekhinah, Ami Faku, Courtnaé Paul, Da Capo, Muzi, Kid Fonque, Slaying Goliath, That Dam Vandal, Boogy Maboi, Katchie Nzama, Manu Worldstar, Neo Mahlangu, MFR Souls, DreamTeam, Speedsta, TDK Macassette, Beast, Locnville, Lerato Kgamanyane, Mxolisi Mkhize and so many more. Each episode will be hosted by Slikour, Nina Hastie, Smash Africa and Scoop Makhathini. The weekly experiences are free to view for people 18 and older. Register here.

With imaginative content that’s sure to leave a lasting impression, there will also be incredible prizes up for grabs for those watching the stream.  Those who tune in will also be first in line to be invited to the live events which are earmarked for 2022 when the industry opens up again; you have to be in it, to win it.

Once you’ve registered, check into Vuse Inspired Live for event updates, and follow @vuse.za on Instagram for behind-the-scenes content and more.


Vuse and Twisp electronic cigarettes may be hazardous to health and may contain nicotine which is addictive. Vuse and Twisp electronic cigarettes are not suitable for use by persons under the age of 18.



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