08 Jun Corona Becomes First Global Beverage Brand to Achieve a Net Zero Plastic Footprint Globally
For World Oceans Week, Corona releases Plastic Reality – an Augmented Reality (AR) tool that is the first of its kind to show people their personal footprint and offer tips on how to reduce it. The brand has also released Protect Paradise, a YouTube series that portrays local heroes finding solutions to SA’s marine plastic pollution. Additionally, in celebration of Ocean Week, they’re giving away a getaway trip for two to paradise.
Corona has become the first global beverage brand with a net zero plastic footprint, meaning the brand recovers more plastic from the environment than it releases into the world. This achievement is part of Corona’s vision to be a sustainability leader in consumer packaged goods and is the latest in the brand’s longtime efforts to help protect the world’s oceans and beaches from marine plastic pollution.
Achieving this milestone comes after an extensive external assessment of Corona’s global operations against the 3RI Corporate Plastic Stewardship Guidelines by South Pole, a leading climate solutions provider. The assessment measured Corona’s remaining plastic usage throughout the brand’s products and distribution logistics processes. It also followed the Verra Plastic Waste Reduction Standard to calculate the impact of Corona’s mitigation activities, including a major investment in Mexico Recicla, a recycling facility in Mexico. Thanks to these mitigation efforts, Corona now recovers more plastic than its plastic footprint.
“As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans. Becoming the first global beverage brand with a net zero plastic footprint is the latest in Corona’s broader ambition to help protect the world’s oceans and beaches from plastic pollution,” said Marsha Kumire, Global Brands Director Africa.
In addition, Corona has created Plastic Reality, an innovative augmented reality experience that allows people to see their annual plastic footprint in their own home. “Hopefully this will inspire people to reduce their personal plastic use and their impact on the environment,” added Marsha Kumire.
Plastic Reality users get an estimate of their annual plastic footprint after answering some basic questions about their consumption habits. That footprint is then visualized through colorful AR pieces of plastic that splash across the user’s physical world like seawater washing ashore. From there Plastic Reality opens a virtual portal to a polluted beach paradise that shows how plastic affects nature while prompting users to take action to reduce their plastic footprint. For more information and to try Plastic Reality, visit PlasticReality.com.
To mark World Ocean’s Week in South Africa, an inspiring new short format series from Corona Studios, Protect Paradise, premiers on You Tube this Ocean’s Day, June 8, and follows South African, big wave pro surfer, Frank Solomon, as he travels down the South African coast to meet local heroes who are trying to turn the tide against pollution on beaches and in our seas.
In each of the eight short, minute-long episodes, Frank visits some of South Africa’s most beautiful coastal places and meets extraordinary people – including a marine biologist, shark specialist, an artist and other local heroes – all working to protect our country’s coastal paradise. Frank Solomon’s Protect Paradise series will run on YouTube through Ocean’s Month, ending June 30th.
These efforts build on Corona’s longstanding commitment to help protect the world’s oceans and beaches from plastic pollution. So far, Corona has conducted over 1,400 clean-ups, engaging over 68,000 volunteers, and collecting plastic waste from more than 44 million square meters of beach – for further information see visit protectparadise.com.
In celebration of World Ocean Week, Corona is giving one lucky winner a getaway trip to paradise. By purchasing a 24 pack of Corona and swiping your Makro card, you could stand a chance to win a weekend away for two at the Intle Boutique Hotel.