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Meet June’s Instagram Heroes Creator Winner, Amahle Ntshinga

Meet the June Instagram Heroes Creator Winner, Amahle Ntshinga, a social entrepreneur, self-development coach, activist, tarot card reader, and founder of The LUNTU Index– a black owned, and conscious retail site featuring brands that are proudly South African, owned by people from the LGBTQ, vegan and cruelty free, black, woman, halaal and kosher communities – to name a few.

With over 116k followers on Tik Tok, which she cross posts to Instagram as reels, Amahle is one of the many brave voices for the marginalized and her pages promotes healing, education, and accountability within and outside of the black community. She encourages and teaches her audience to learn more about black history that may not be common knowledge, to learn about the LGQBTQ+ community and how homophobia greatly impacts the lives of queer people, addresses the dangers of Gender Based Violence in South Africa, and enlightens us about spirituality.

We caught up with her to learn more…

When did you start your Instagram account and what inspired you?

I made my page on public in like April 2020. Tshegofatso Pule’s boyfriend had just taken her life (may her soul rest) & my least favourite tag #protectourwomen was all over the socials. I saw all these “faux goodguys” joining in with the performative allyship/activism.I was like “South Africa’s GBV is the highest in the world & yet, every guy is a perfect angel who doesn’t – at the very least -have internalised misogyny that he has to work through? Give me a break!”GBV thrives in a patriarchal society & SA’s society is painfully patriarchal, in my opinion, hence our GBV stats. Our society is GBV culture & I think we need to understand it better. Thus, I made my first ever thread explaining how a society enables GBV

In a few words, what does your page stand for?

Equity & emancipation

How has the brand grown since launching and what has this journey been like for you?

I’d like to believe that it’s growing well. The journey has been interesting. Initially it was a challenge for me to figure out exactly how I want to rely my message, but now I think I’ve figured out my style. I’m happy that I don’t get nervous to post anymore! That used to be a major issue for me.

Your account is both aesthetically pleasing and filled with valuable resources. Tell us about the ways in which you use Instagram to grow your brand and build a community?

Thank you! I mainly use the threads feature & add different types of content – text, my videos, other peoples videos & screenshots – to build a community.Also, I try my best to reply to comments.

Your account as a platform is educational and politically relevant. Why is this important to you?

Thank you!I like learning &I enjoy teaching. Re political relevance, I believe there are common themes that I will always discuss, especially in relation to decolonising, intersectionality & equity. But other times I get triggered with something that is trending & want to add my piece / show solidarity/ correct misinformation that i often see people post..

What does winning the “1000 Grams of Likes” award mean to you?

Gratitude. I’m grateful for it & it feels good to be seen by a company that I’ve respected for so long.

Do you have any tips for local creators just starting out – both in terms of their product or offering, and how they go about marketing this?

Don’t worry about looking stupid / worrying about what other people may think. Chances are, they aren’t even thinking about you anyway. Pick a niche & stick to it. Spend as little money as possible.

What is something that 10and5 readers may not know about you as a person?

I pray for everything & I have a very loud laugh.

What can we expect from you in 2021? Any projects or collaborations to keep an eye out for?

We moving in silence all 2021! Hehe. But I do have a couple great projects that I’m very excited about, keep an eye out on my page end of July / early August. The business that I own, LUNTU: Conscious Shopping Made Easy, has a collaboration that will start in September.

Are you next month’s Instagram Hero? Be sure to submit your creative brand or business here and stand a chance to win your own ‘1000 Grams of Likes’ trophy!



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