28 Jul The Breathing Space with Karabo Poppy and Halls
Halls, South Africa’s #1 boiled candy, is bursting with new flavours and new endeavours! Along with the launch of their new flavours; Ice Tea Zing and Cola Burst, Halls is also introducing The Breathing Space, a dedicated Johannesburg-based hub where emerging artists and designers can breathe life into their craft.
During the Covid-19 pandemic, people turned to the things that they cared about most for comfort in the face of uncertainty – passions like food, music and art. Now, in a world that’s slowly returning to normal, people are looking to brands with the question, “What are you passionate about?” Halls exists to help people breathe better so that they can focus on the things that really matter, in artists’ case – creativity.
The Breathing Space is a mentorship programme hosted by award-winning creative firecracker; illustrator, graphic designer and street artist, Karabo Poppy Moletsane, who will also handpick the mentees and guide their process of bringing their art to life with Halls and their new flavours; Ice Tea Zing and Cola Burst – both packed with sugar-free, Vitamin B6 and caffeine to give you the vigour and vitality the mentees need. These new flavours aid in an overall improved mental state, functionality, and breathe.
Each mentee’s creative progress will be showcased regularly via social media and they will subsequently create exclusively-designed merch that will be auctioned to the public.
Zainab Mohamed, Category Brand Manager for Candy at Mondelez SA says, “With the power of menthol, Halls helps consumers re-centre, refresh and go for it. Through The Breathing Space, we want to focus on the power of mentorship in guiding and igniting the fire behind our passions and enabling people to move in the right direction.”
Halls is also developing a Whatsapp chatbot to extend the knowledge shared to the general public and giving them a chance be mentored, and inspired to breathe life into their passions by Karabo Poppy.
Halls is dedicated to helping the world breathe better.
With Cola Burst and Ice Tea Zing, you’ll have the breath, conviction and determination you need to live life to the fullest and achieve your aspirations, whatever they might be.
So go on, Mzansi: Breathe for it #UngapheliUmoya