01 Sep Women In Bloom: The Importance Of Diversity Of Thought And Women In Creative Leadership With Makosha Maja-Rasethaba of M&C Saatchi Abel
M&C Saatchi Group South Africa has partnered with Bloom for their next Women in Bloom at Farmhouse 58 in Krugersdorp on September 18 and 19, where Makosha Maja-Rasethaba, Partner: Head of Strategy for M&C Saatchi Abel Johannesburg, will present a keynote address on the importance of Diversity of Thought and women in leadership in the creative industries.
Since 2016, Bloom has hosted a series of experiences that seek to meaningfully inspire creative women entrepreneurs and freelancers through talks, panel discussions & masterclasses. Maja-Rasethaba says it was a natural fit for M&C Saatchi Group South Africa to partner with an organisation that shares a similar vision and passion for driving important conversations around diversity, inclusivity and transformation.
“Diversity of Thought is crucial to our agency DNA. It is through actively encouraging, elevating and listening to diverse voices that we can create compelling work that resonates with diverse audiences. Diversity of Thought is ingrained in our being, and has been from the start. It’s not a strategy nor a box ticking exercise. Quite simply, it’s a matter of conscience for us.”
“The team behind Bloom and the Women in Bloom series, including Nandi Dlepu, are doing amazing work and driving the right types of conversations aimed at elevating women’s voices, which in turn will drive diversity of both thought and leadership in the industry.” – Makosha Maja-Rasethaba
Dlepu, who founded the organization, says “the aim was to establish a platform for creative women by creative women in an effort to build a community of women freelancers and entrepreneurs, where we can work towards nurturing our collective professional and emotional wellbeing”.
She agrees that the synergy between the vision of Women in Bloom and M&C Saatchi Group South Africa’s orientation to embrace diversity in all its guises made the partnership a natural choice, especially with August being woman’s month.
“M&C Saatchi Group South Africa is an industry leader whose core ethos of Diversity of Thought has driven the inclusion of women in leadership positions throughout their company. They exemplify the efforts required across our society to strive for equal opportunity.”
“Our partnership marks an authentic and constructive intersection between a corporate agency and an independent community where the stories of successful, creative women can resonate with a larger audience, inspiring more women on their journey towards empowerment.”
For more details on the upcoming Bloom in partnership with M&C Saatchi Group South Africa event, visit @bloomorg on Instagram or M&C Saatchi Group South Africa on LinkedIn.
M&C SAATCHI GROUP SOUTH AFRICA
Comprised of seven creative companies and more than 300 diverse & creative minds, M&C Saatchi Group South Africa creates marketing and communication solutions for some of the most loved and sought-after brands in South Africa, and across the continent. The Group’s unique Partner Model of owner-run companies fuels an entrepreneurial spirit that delivers smart and agile solutions. M&C Saatchi Group South Africa is guided by the philosophy of Brutal Simplicity of Thought and unwaveringly believes in the power of creativity to deliver beautifully simple solutions for an increasingly complex and challenging world.