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VANS CHECKERBOARD DAY BRINGS PEOPLE TOGETHER TO REBUILD & REVITALIZE LOCAL COMMUNITIES THROUGH CREATIVITY

Vans Checkerboard Day (VCD) is an annual event that brings Vans’ purpose to life globally and provides people with the opportunity to participate in creative activations, experience why creativity matters and give back to creative charities. VCD is a day to uplift creativity for positive social impact.

Should you wish to participate in our CPT activation with Indigo Youth Movementthis VCD, you will be part of our volunteering hands to bring to life a facility that we will be transforming into a skate park for the local community. We will be gardening, refurbishing, painting, building, creating art on the walls of the facility, feeding volunteers and much more.

Date: 18 November 2021

Time: 11:00 – 19:00 (Please find itinerary attached)

Location: Indigo Youth Movement, 96 Hatfield Street, Gardens, Cape Town, 

Please kindly RSVP by Tuesday, 16 November to lebo@thebread.co.za.

Vans, the original action sports brand and advocate for creative expression, is bringing the Vans Family together to rebuild and revitalize communities across the world in honor of Vans Checkerboard Day on November 18, 2021. This year, Vans will partner with DoSomething.org, global non-profit whose core competency is driving young people to take action at scale, to invite fans to participate in local and digital activations that help build vibrant, inclusive and rejuvenated public spaces through arts and culture.

“Research shows that art and creative expression are not only proven to benefit an individual’s academic, physical and mental well-being, but uplift and improve entire communities, especially when shared in public spaces,” says Doug Palladini, Vans Global Brand President. “Many of our local community and public spaces have been somewhat neglected since March 2020. As a champion for the power of creativity, we’re encouraging Vans fans to join us this Vans Checkerboard Day in being a part of activities and initiatives that showcase how creativity truly revitalizes our communities.”

As the brand’s single largest philanthropic initiative, Vans will support 16 charities from around the world who share a mission of revitalizing public spaces through arts, sports, culture and social impact programming by donating a collective $1 million USD. Each regional organization will receive $50,000 USD from The Vans Checkerboard Fund at Tides Foundation or via a direct donation from Vans to use towards their organization’s mission to continue their work around the world to build vibrant, inclusive, and welcoming spaces to support their local communities. Additionally, as the 2021 global partner, DoSomething.org will receive $250,000 USD as they continue to encourage young people to act in their communities, with $25,000 USD of this directly benefiting youth scholarships. This year’s recipients are: Hackney BumpsJuju Surf ClubIndigo Youth MovementGirls in FilmJukebox CollectiveGoodPushGroundswellSustainable Coastlines HawaiiColectivo TomateNations Skate YouthDignity for ChildrenAnother Way of SeeingArtDream, Skateboard Academy and The Hub.



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