17 Mar Adidas x Rich Mnisi | Debut Tsonga-inspired clothing collection
The masterpiece collection has finally dropped! And we are here to carry the buzz and talk about all the success we have seen leading up to the collection’s release and launch of its exclusive launch event. From a private family and friends launch event, to a conceptual video which stars influential South African creatives who pave the way of Fashion, we have seen cultural connection explode. Read our latest story below, and stay tuned for more!
The Homeland collection, a debut collaboration between popular sports brand Adidas and South African Fashion designer Rich Mnisi is a spectacle showcase inspired by the Fashion designer’s native Tsonga culture and heritage. The two cultural forces came together to work on a collection which is inclusive of an eco-friendly component to each garment. In the Homeland collection, clothing pieces are made with recycled materials and Parley Ocean Plastic. Kate Woods, Senior brand director at adidas SA added, “We are so proud to have partnered with such a young and influential powerhouse. This is truly an iconic moment not only for adidas but for the South African fashion industry. A true South African story that celebrates culture and heritage through fashion, while considering the environment with pieces from the collection made in part with recycled materials and Parley Ocean Plastic to help fight plastic waste”.
With looks for both men and women, the hero pieces within the collection spanning performance and Originals include: adidas x Rich Mnisi Tights, adidas x Rich Mnisi Swimsuit, adidas x Rich Mnisi Headscarf, adidas x Rich Mnisi UB22. The adidas x Rich Mnisi collection launched on 25th February 2022 at adidas.co.za and adidas Originals and Performance stores, with prices ranging from R379 to R3599.
Rich Mnisi shares, “I am immensely proud to present this collection in collaboration with adidas, an iconic brand that I grew up seeing on People of Color that were rewriting the arts. It has been a pleasure to bring my designs to classic pieces. We have created a bright, unique collection that reflects my love for the idea of community and heritage, individuality, and self-expression. Our aim was to create pieces that supports life on and off the sports field.
The spirit of this collection celebrates our homeland, so environment was an important aspect when looking at methods and materials used in the creation process. I am so pleased we’ve used adidas’ advanced technology and partly recycled materials.
I am truly excited for the world to see this collaboration come to life”.
On Thursday 24th February, adidas brought Rich Mnisi’s close friends and family together to celebrate the highly anticipated adidas x Rich Mnisi Homeland collection at the Zeitz Museum of Contemporary Art Africa in Cape Town. The exclusive launch event was attended by Rich Mnisi’s friends and brand partners including the likes of Zozibini Tunzi, Shudufhadzo Musida, Sarah Langa, and Maps Maponyane.
Leading up to the evening, some of Rich’s close friends and adidas partners were invited to a private villa where they were styled and glammed up by artists Amy Zama, Vuvu Maseti and Justine Alexander. As guests arrived at the venue, they were welcomed with canapes and cocktails, and had the opportunity to interact with the gallery display of the collection. Guests were then escorted to the atrium of the museum which was lit up in the hero colours and patterns of the collection and were treated to a 5-course dinner inspired by Rich’s Tsonga heritage.
Singer and songwriter Langa Mavuso gave a heartfelt live performance, while electronic music producer and DJ Gina Jeanz kept everyone on their feet with her playlist. Rich Mnisi’s partners came on board to make the event even more special, with BMW transporting guests throughout their stay, and Johnnie Walker sponsoring the after party. Watch the event film here to get a glimpse of what went down at the adidas x Rich Mnisi launch event.
Adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach / Germany, the company employs more than 62,000 people across the globe and generated sales of € 19.8 billion in 2020.
About Rich Mnisi
Rich Mnisi is a South African born designer that celebrates self-expression and identity through fashion & furniture design. The brand was born from the designer’s need to connect deeper with his unique culture and heritage and tell the world his story and that of his community through his art, with each collection offering and presenting a distinct point of view, celebrating culture, heritage, and the common human experience.
The adidas x Rich Mnisi collection is available at adidas.co.za and adidas stores, with prices ranging from R379 to R3599. Follow the conversation @adidasZA and @rich_mnisi using #adidasxRichMnisi.