Between 10 and 5 focus | Meet the team: Gemma Shepherd

10and5 is a small team with big plans for your brand.

The people who work at 10and5 share the same vision and values for the community and audience we speak to. We’re driven by the idea that the best work is born from diligence, craftsmanship and fun. We combine sharp creative thinking with digital strategy innovation to provide all-encompassing digital publishing, marketing and events services that will give your business a clear advantage. Get to know the people behind our team!

Here’s Gemma!

As our Cape-Town-based account director and project manager, Gemma brings her marketing and e-commerce experience to the team. She leads the company’s marketing strategy division, partnership relationships, communications, and international growth initiatives, as well as deepening engagement within our existing community and elevating 10and5 to new clients and partners within the continent and abroad.

Gemma Shepherd is a Cape-Town based interdisciplinary artist who historically uses photography as a medium to explore issues of self, belonging and becoming. After completing a Bachelor of Arts from the University of Cape Town, she entered the fashion industry, which ultimately led her to photography. For the past few years, photography became her dominant medium.

Gemma shares, ‘’Although I started my artistic journey as a photographer, I am currently engaging in alternative ways to visually represent the concepts I am grappling with, all which reflect my life in a very personal nature. This forms part of my artistic offering – a multidimensional approach and an understanding of life through art, and art through life’’.

Joining 10and5:

“I actually worked with 10and5 for the first time in 2020 as a collaboration on the Save The Six initiative which I co-founded with a friend of mine, Shannon Van Wyk. Then in  2021 I came on board as the Cape Town-based account director and project manager. What I love most about my role is putting local emerging artists and creatives in a position to not only gain exposure and experience but to actually make money by connecting them to brands looking to support the arts through various campaigns. A great example of one of our most recent projects, I’ve enjoyed working on, is Aperol’s Together we joy campaign’’.

My Favourite project I’ve worked on so far:

‘’The V&A Waterfront’s Artist Alliance Incubation Programme, where 12 Cape Town-based artists were selected to participate in a business course designed specifically for artists as well as for mentoring by industry professionals across a variety of mediums (photography, fashion, fine art etc). These members also got the chance to work directly with the Waterfront through commissioned work, and are all currently listed as vendors of The V&A’’.

Exciting moments on Gemma’s radar:

In 2020, Gemma was invited to participate in the ‘Feminist Utopia’ group exhibition at Ebony/CURATED Gallery, curated by Anelisa Mangcu. This was her first body of work which showcases her transition into an elemental medium and meditative practice.

In 2021, Gemma participated in the Latitudes ArtistLab Programme hosted at the Norval Foundation in Cape Town, under mentorship by Bonolo Kavula. Since then Gemma has been collaborating with artist Rochelle ‘Rharha’ Nembhard on a project exploring the relationship between women and earth. The show debuted at the Investec Cape Town Art Fair ‘22. You can also find Gemma and Rochelle’s work included in SPACEBY’s current continuous project, “ROCK, PAPER, SCISSORS”.

Looking into the rest of the year, we can expect to see Gemma participate in the upcoming TAF Unearthed Programme, which will be presented at the 2022 Turbine Art Fair in July, curated by Tebogo Ralesai.

Between 10 and 5