A remarkable 27th edition | Absa activates another Possibilities Unearthed project in Oudtshoorn at the KKNK 2022

Absa Managing Executive, Relationship Banking for Western Cape and Eastern Cape, John Tshabalala, describes The Possibilities Unearthed project as ‘a deliberate strategy from us at Absa, with a mission to actively participate in building sustainable communities’. He shares his resonance with the many families in the community, as well as the compassion and guidance they can aspire to learn from this cause.

Brought into this community by the South African-based financial services group, Absa, the uplifting Possibilities Unearthed initiative not only aids and supports the surrounding community through sustainability practices, but it also acts to contribute broadly to small businesses across the local economy. 

Led by its elevating slogan: ‘I am the Me in SME’, many will be familiar with Absa’s SME (Small and Medium Sized Enterprises) Friday. Absa offers personal and business banking, as well as support for SMEs which are the backbone of any thriving economy all over the world. And for the length of time, many SMEs in South Africa have experienced various forms of challenges. By supporting The Reel Gardening Social Enterprise, Absa highlights this importance and nurtures the country’s entrepreneurial spirit.

Full press release (courtesy of Playmakers and The Absa Group):

Saturday, 2 April 2022: Pan-African bank, Absa, activated another Possibilities Unearthed project in line with the KKNK Festival. The new project forms part of the bank’s commitment to the development of the communities in which it activates its sponsorships and aims to educate people about maximising their available resources to address the persisting issue of food Insecurity.

According to the innovative multi-partner initiative for improving food security and nutrition analysis, the Integrated Food Security Phase Classification (IPC), there are currently 9.34 million people in South Africa who face high levels of acute food insecurity. The deteriorating food security is mainly driven by the COVID-19 pandemic, as well as high food prices, and economic decline. 

‘’Absa is a purpose-led bank and our focus is on creating meaningful impact in all the communities we operate in. We have decided to embark on a journey that will inspire South Africans to work towards fixing their own immediate future – starting out by using their unearthed space and planting a sustainable vegetable garden,’’ says John Tshabalala, Managing Executive Western Cape and Eastern Cape, Relationship Banking.

“Bongolethu Primary School is the second school to benefit from this initiative. Our first beneficiary was Franschhoek Primary School in November last year which received the garden as part of the Absa-sponsored BCX Challenge. We hope to roll out this project throughout the country to ensure that it has the desired maximum impact, which will help change the face of our country,’’ he added.

Bongolethu Acting School Principal Mr Lolwana said, ‘’This is a great opportunity for us as a school. It will help us teach our learners key life skills. We thank Absa for coming up with this project that will go a long way to helping alleviate the scourge of poverty”.

The project will give Absa a platform to get everyone involved in a meaningful way to create shared value for their communities. 

Absa aims to roll out Possibility Unearthed during key Absa-sponsored events in communities that are most vulnerable to food insecurity.



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