01 Aug Adidas Unites With Thebe Magugu In FW22 For First Collection Inspired By African Heritage, Inclusivity And Kinship
Today, Adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology. Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including Running, Swimming, Training, Tennis, Football, and Cycling alongside a set of casual lifestyle garments.
United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant swimwear in inclusive sizing (XS-4XL), and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.
The high-performance Tennis pieces will be premiered during one of the most prominent hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina who are passionate about showing support for what matters and encouraging diversity and inclusivity on and off the court. The Tennis collection features the Purple NY UNITEFIT Tennis Dress, delivering style and functionality, made in part with recycled materials.
Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt, in white and semi pulse lilac, delivering classic streetwear style, and the Originals 7/8 Leggings. The collaboration also includes remixes of iconic adidas footwear silhouettes including the Stan Smith, Nizza Platform, Astir and Forum footwear, which feature design accents from Thebe Magugu’s signature prints. Reflecting adidas’ commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, one of the innovations that represent our commitment to help end plastic waste.
“ I’m infinitely inspired by the energy of the women in my life and the heritage of my native land. Bringing together such personal stories through design and blending them with adidas’ iconic performance and lifestyle pieces has been an amazing process ” – Thebe Magugu, South African designer
Hero pieces within the collection spanning performance and Originals included the adidas x Thebe Magugu Swim Hijab, adidas x Thebe Magugu Fast Jacket and the adidas x Thebe Magugu NMD. The adidas x Thebe Magugu Mainline Drop 1 collection will be available from 01 August 2022 for adiClub members early-access at adidas.co.za. To the general public, this collection will become available from 15 August 2022 at adidas select stores and online. Check online for store prices.
” The collection really celebrates all the positive influences around me, and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it. The Tennis pieces will be worn by world-renowned players during one of the sport’s most iconic tournaments this summer – I am proud to play a small part in championing the sport and helping to make it more inclusive ” – Thebe Magugu, South African designer
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