YOUR WEEKLY DOSE OF CREATIVE COOL – celebrating creative women: Creative Women Spotlights for Women’s Month 2022, Brutal Fruit ZA x Kelly Roland, Plaiin debuts Spring szn facial oil, and Kolisi Foundation x Black Betty

Photography and Fashion

Model: Mieke Olivier. IMAGE COURTESY OF ilyathelabel.

I Love You Anyway The Label: Creative Women Spotlight

This Tumblr-Born fashion brand harnesses the allure of femininity, sexuality and fashionable kink. Check out ilyathelable – a womenswear fashion label founded by South African designer Kajal Shah (Kaj).

The Durban native is intent on dedicating the majority of her crafting time to creating ‘a new normal’, inspired by the subversive fashion basics sprawled all over Pinterest and Tumblr feeds. In her own words, ‘this shouldn’t live on just a laptop screen, it should live on the body of a real woman’.

Read the full article here.

Also: Bubblegum club x Daily paper open call & Reebook launches new classic leather campaign.

Ethereal besopke: Pre-spring ’22 collection

The boutique clothing brand proudly presents their latest pre-spring range, showing off lounge sets, and a series of limited release dresses alongside statement dresses that simply and undoubtedly flatter the figure.

See the full range on IG or visit their website for more details.

Beauty and Lifestyle

Plaiin cosmetics: September product launch!

Many consumers now discover beauty products on social media platforms like Instagram, Tiktok and YouTube, so it’s no surprise that both new and legacy brands are turning increasingly to digital media, in order to surprise their lovable shoppers to new product launches.

In an Instagram post, a half-opened sleeved box reveals a mini genie-bottle-looking product. People scrolling quickly through their Instagram feeds might have noticed this subtle IG announcement, made by the beauty brand – Plaiin – on 9th August 2022.

For Women’s Month, we caught up with the creative women behind this beauty-focused skincare brand. Get to know more about this story today & read the full article here.

Plaiin cosmetics’ Mirage Face Oil launches this year in late September.

Visit their website to learn more about this story & shop this product when it becomes available online.

Elsewhere in Fashion, check out some clothing pieces on the Boredom Studios Webshop: Boredom studios x JJ Collaboration.

MUA you need to follow on IG: Roxanne Bayman

For our Creative Women Spotlight, we caught up with Roxanne Bayman, an alumni from Total Concept Academy and Professional MUA. We walked through her life experiences which landed her in this position she is now – a space where she has grown and cultivated the perfect environment for her to share her professional knowledge about makeup.

Get in touch with the beauty MUA via her IG, and read more on the story here.

Brands and collaborations

CAMPAIGN: Brutal Fruit ZA x Kelly Rowland for #YouBelong

The amazing Kelly Rowland may have introduced you to the #YouBelong movement. But, all along it’s been YOU at the heart of this story! Because it’s Mzansi’s women that put the “You” in #YouBelong – Fierce, independent, unstoppable women just like you.

Find out more about this campaign online.

Jewellery and Ceramics

Okusha: jewellery brand worth checking out!

Established in 2020, by owners Amy Kropman and Joani Groenewald, Okusha envisioned the development of a unique, bold yet sophisticated jewellery brand that is both socially and environmentally conscious.

The brand has grown to be known for its unique statement pieces, that are designed for those who are trendy, and not afraid to be bold or make a statement. Amber Holly Regel wears the Thandi Huggie Earrings, an Okusha classic.

Read the full story here, and see the full series on IG or visit their website for more details.

Oh my goss: Cast-in-place gemstone ring range

The Cape-Town-based jewellery brand Oh My Goss creates custom jewellery pieces, designed for either your everyday look or special occasion. For Women’s Month, we caught up with the Founder, Grace Goss, who shared news about her cast-in-place gemstone ring range.

These cast-in-place unique jewellery pieces, are all made of brass and sterling silver, and fitted with an array of natural gemstones, peridot, citrine, iolite and pink amethyst. These rings are made on demand according to clients’ stone choices and ring size – whilst maintaining the original design style that Ashby and Grace developed for Studio Candor’s jewels.

On occasion, you will find a rare-and-unique selection of these rings stocked up in-store at Studio Candor. This range is bold in form and rich in texture and all about self-acceptance.

Get to know more about this story today & read the full article here.

Kolisi Foundation x Black betty: A creative meeting

Check out online more details about this epic union between two signifying brands that are giving back to the community.

Art and design

This Women’s Month Her… an exhibition celebrating women artists and their contribution to the industry is exhibiting in Cape Town and Johannesburg. Using a variety of media, the exhibition tells the story of the female experience through meaningful and innovative works that illustrate the issues pertinent to women over the last century, from domestic life and motherhood to discrimination, inequality, gender beauty standards and violence against women.

Read the full article here.

Also: Reebok’s creator collective runner-up Mila Nkwada & Our favourite pieces from the FNB Art Fair this Sunday.

Sweet Lion Heart

Sweet Lion Heart is no stranger to 10and5. The Cape-Town-based all-women bake shop is a previous winner of our Instagram Heroes ‘1000- grams of likes’ award. For Women’s Month, 10and5 included this brand at the top of our list of Creative Women who we admire – something we are very proud to share.

Read the full story here.


MpilosAffair Nomfundo Moh Live in Concert

Saturday, all roads lead to Crisp Lifestyle (Vosloo) for the Nomfundo Moh & Friends Live In Concert.

Nomfundo Moh “Amagama“ has taken the country by storm with Hit Songs Like Phakade Lami, Soft Life & Ngamkhetha to mention a few. Nomfundo is set to Perform with a live band Joined by Sjava, Big Zulu, Dj Tira, Simmy , Shekhinah & many more.

Click this link to follow the journey online with Nomfundo Moh!

Be sure to keep an eye on our site for a new weekly round-up of creative cool every Friday.

Between 10 and 5