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Digital publishing company Between 10and5 publishes a daily website at (you’re reading it!) that serves as a curated online showcase of the best that the South African creative industry has to offer across a broad range of categories: graphic design, advertising, illustration, art, fashion, film, photography and music.


We publish daily stories; written and video interviews with artists, designers and creative entrepreneurs; and original content series – weekly, monthly and annual.

We also produce and publish content campaigns together with brand partners.

Browse Bobbi Brown Pretty Powerful | Strauss Online Young Collectors | Ford Ranger | Glenfiddich The Art of IndividualityOnitsuka Tiger My Town My Tracks | Onitsuka Tiger Product of Inner Confidence | Nando’s Art Initiative | Nokia x the InAWE Residency | Lumia #MakeItHappen | adidas #OriginalSuperstar

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Between 10and5 hosts regular real world events in the form of exhibitions, art sales, film screenings, and creative talks under the name Show & Tell.



Between 10and5 also produces commissioned content campaigns for syndication on other publishing platforms and commissions artists to do exciting work with brands.


The Team:

Founder and publisher: Uno de Waal | |

Creative director: Lee-Ann Orton | JHB

Want to submit content or get in touch with the editorial team? Send your work through to and don’t forget to read through our submission guidelines.


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Comment Policy:

We love to hear back from you and think it’s necessary to have a platform where readers can give feedback and make comment on the South African creative industry. However, we’d like 10and5 to be a place where great work is praised and criticism is made constructively and respectfully. We reserve the right to remove comments that we find to be destructive.

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