South African ad agency Ireland/Davenport’s response to #TheDress for CareHaven and The Salvation Army received 30.6 million twitter impressions within 24 hours.
In Ads This Week we’ve got an award-winning promo for Channel O by Black River FC, a prank played on the South African public to create awareness for the Ronald McDonald House Charities, Superbalist.com’s End of Ugly Christmas campaign and some really funny moments in another award-winning promo for Walking Dead on FOX TV.
A look at the winning projects and campaigns that won the biggest honours of the Loerie Awards 2014; Craft Gold, Gold and Grand Prix.
From logos to live events and everything in between, here’s all the work that took home Silver at the Loerie Awards this year.
Here’s a look at all the Bronze winning work from the 2014 Loerie Awards.
In ‘Ads This Week’ we’ve got two campaigns about watching TV and two campaigns featuring unborn babies – in one we’re entertained by singing triplets and in the other a baby of a different species makes a surprise appearance.
Jury Chairman Justin Gomes of FoxP2 shows the winning entries for January’s Ad Of The Month and shares his comments.
To launch new network FOX crime on DStv, Ireland/Davenport needed to make a big impact and target the right audience. Their solution was to produce an interactive film posed as a movie trailer and transform the interior of a cinema into a crime scene.
Nothing’s More Fun Than a Sho’t Left is South African Tourism’s latest TVC promoting domestic tourism, and was made by Ireland/Davenport and Egg Films.
The new domestic campaign for SA Tourism by Ireland/Davenport aims to encourage us to travel our own country.
Most Amazing Photos on the National Geographic channel follows the world’s most renowned photographers as they chase thunderstorms to capture lightening strikes up close, visit terrorist ‘hothouses’ and dive with sharks to get the perfect shot.
Ireland/Davenport were tasked with creating hype around the launch of season 2 of the zombie television series, The Walking Dead. This TVC, currently running on TopTV, is part of the campaign.
To promote season 2 of The Walking Dead on TopTV’s FX channel, Ireland/Davenport enlisted the help of a zombie to terrorise cinema go-ers while they were being distracted by a fake romantic comedy trailer.